CONTENT MARKETING PAIN AND 6 WAYS TO MINIMIZE IT

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Most marketers judge their performance on traffic, clicks and leads (amongst many other metric-driven factors). However, it can be hard for a B2B organization to know what the revenue implications are from their content marketing strategy.

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WebMechanix

We are a team of internet marketing data geeks located in the Baltimore-Washington corridor. We dream big and think fast in an industry that changes more often than underwear. Our competencies span across all areas of internet marketing, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Conversion Optimization, Email Marketing, Automation, and more. With an emphasis on transparent reporting and client education, we deliver powerful results that will make your web presence grow.

OTHER ARTICLES

How To Get Started With An ABM Pilot?

Article | March 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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BUYER INTENT DATA

Do You Need Bombora? What the Intent Data Provider Brings to the Table

Article | March 12, 2020

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. There are a couple of flavors of intent data, but in this case, third-party intent data is the focus. Third-party intent data originates from external sources and may include many potential online interactions that have occurred away from your website and your company’s interactions. Website visits at competitor sites, webinar attendance, downloads, product reviews, social media interactions, and online subscriptions to publications in your industry or sector are fair game for third-party intent data insights. Like an intricate spider web woven from numerous data points, third-party intent data offers a view of online behavior for potential prospects as they traverse their buying journey.

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | March 12, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES

Article | March 12, 2020

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without proper planning, finding success could become a struggle. The only way to reduce the potential risks associated with virtually any strategy is to develop a comprehensive game plan. Effective planning will result in increased buy-in from upper management, effective training and development, acquisition of the right ABM tools, the accurate collection of data, and ultimately a boost to your strategy success.

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Spotlight

WebMechanix

We are a team of internet marketing data geeks located in the Baltimore-Washington corridor. We dream big and think fast in an industry that changes more often than underwear. Our competencies span across all areas of internet marketing, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Conversion Optimization, Email Marketing, Automation, and more. With an emphasis on transparent reporting and client education, we deliver powerful results that will make your web presence grow.

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