Content Marketing SEO 101: Meta is Better

| December 12, 2016

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Whenever a content marketer creates a blog post or page, they have the opportunity to include certain tags and metadata to greatly increase a content piece’s likelihood of being found by an organic search. (And forgive the forced Arrested Development joke/reference above, but I promise it serves a purpose later on in this search engine optimization “how-to” post.) A few of these topics will seem elementary to some, but this is an important read for those who are new to creating online content, as well as for those who are already aware of these notions but who may overly rely on SEO plugins as a crutch. The difference between showings up on page 1 vs. page 10 of a search engine results page (SERP) for a given term can be hundreds of thousands of visitors for the most competitive keywords. Search engines weight a URL’s positioning by how popular a site is on the web (by measuring how often others link to your site, and to a smaller extent, how much it is shared on social media), as well as by the content that appears on that site.

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Global Technology Sales Solutions

Our commitment is to help you successfully penetrate & expand business relationships with key target accounts that have yet to give their fair share of business. We source & leverage the highest caliber of industry experienced sales executives. Our DNA Demand Generation the most effective ABM account penetration & expansion process.

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