Content Marketing with a Data-Driven Approach

| December 13, 2017

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The way consumers research, engage with, and buy from brands has changed completely in the age of digital marketing. Where print and television advertising once were the primary mediums for building and interacting with your audience, marketers today understand that a well-defined digital content strategy is a critical piece of any successful marketing plan.According to DemandGenReport, 47 percent of B2B buyers consume three to five pieces of content before engaging with a salesperson. That means your customers are researching solutions and formulating opinions long before they ever speak with anyone from your company. Which raises the question:

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DemandGen

DemandGen guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize the return on marketing technology investments. Our team of talented, passionate experts deliver the tools, knowledge and support you need to execute quickly and successfully on your key marketing initiatives. Through close partnerships with Oracle, Marketo, Salesforce and others, we offer a broad portfolio of marketing automation, CRM and technology services. We work side by side with your teams, empowering them to deploy, integrate and leverage best-available solutions to drive demand, achieve operational excellence and elevate marketing’s impact in your organization.

OTHER ARTICLES

PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES

Article | March 20, 2020

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without proper planning, finding success could become a struggle. The only way to reduce the potential risks associated with virtually any strategy is to develop a comprehensive game plan. Effective planning will result in increased buy-in from upper management, effective training and development, acquisition of the right ABM tools, the accurate collection of data, and ultimately a boost to your strategy success.

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7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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What's on the Radar of Marketing Leaders Today?

Article | May 24, 2021

The pandemic has catalyzed an en-masse move to hybrid workforce models across industries and functions, including marketing teams. Add to this the broad changes in consumer behavior and market expectations resulting from the disruption of the last 15 months. How has all of this change impacted marketing priorities? While DX has been a priority for a while now, what’s changed is the race to connect customer experience (CX) to the DX initiative. Over the last year digital engagement has been at times the only way to find, get and keep customers. Starting with overhauling virtual shopfronts — aka brand websites — to investing in more advanced data-driven marketing decisioning engines, making CX central to the digital strategy has become primary.

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Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | April 2, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

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Spotlight

DemandGen

DemandGen guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize the return on marketing technology investments. Our team of talented, passionate experts deliver the tools, knowledge and support you need to execute quickly and successfully on your key marketing initiatives. Through close partnerships with Oracle, Marketo, Salesforce and others, we offer a broad portfolio of marketing automation, CRM and technology services. We work side by side with your teams, empowering them to deploy, integrate and leverage best-available solutions to drive demand, achieve operational excellence and elevate marketing’s impact in your organization.

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