Content Marketing with a Data-Driven Approach

December 13, 2017 | 653 views

The way consumers research, engage with, and buy from brands has changed completely in the age of digital marketing. Where print and television advertising once were the primary mediums for building and interacting with your audience, marketers today understand that a well-defined digital content strategy is a critical piece of any successful marketing plan.According to DemandGenReport, 47 percent of B2B buyers consume three to five pieces of content before engaging with a salesperson. That means your customers are researching solutions and formulating opinions long before they ever speak with anyone from your company. Which raises the question:

Spotlight

Find New Customers

Find New Customers is the nicest company in the B2B demand generation space you will ever find. Dealing with us is a pleasurable experience. Find New Customers “Demand Generation Made Simple” http://www.findnewcustomers.com is a b2b lead generation company and global marketing firm that helps businesses dramatically improve revenue results by improving their ability to attract, engage and earn trust with prospective buyers. Companies get vastly better results by bringing in pros before hiring in-house. It's like hiring a golf pro when you buy new clubs. According to MarketingSherpa, 4 out of 5 btob sellers say their #1 problem is a lack of quality sales leads. And Sirius Decisions found that sales teams with fewer, better qualified leads outsell teams with more, less qualified leads. These facts point to the need for b2b lead generation today.

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ACCOUNT BASED DATA

Cookie-less ABM: What Should B2B Marketers Expect?

Article | August 19, 2022

Third-party cookie restrictions or outright bans were an inevitable step in the evolution of data protection. As a result, B2B marketers are preparing for a cookie-less future in which third-party data will no longer direct them to potential clients. They must now prepare new tactics to execute account-based marketing (ABM) strategies. Abhi Yadav, the founder of Zylotech, states that ABM strategies greatly depend on trustworthy data: “We believe the foundation for any successful ABM program lies in the ability to “trust” your data. This requires scalable, repeatable processes for data management and governance across all people, accounts, and activities.” Abhi Yadav, the founder of Zylotech, states that ABM strategies greatly depend on trustworthy data: “We believe the foundation for any successful ABM program lies in the ability to “trust” your data. This requires scalable, repeatable processes for data management and governance across all people, accounts, and activities.” In light of the demise of third-party cookies, where can B2B marketers turn for reliable information? Let us find out. First-Party Cookies When it comes to potential customers, first-party cookies are the most dependable source of information. These cookies assist in monitoring audience behavior when they visit our websites and engage with our content. Based on recent interactions, first-party cookie data will produce more relevant content. Data Points When developing ABM strategies, delve deeper into first-party data and use locations and keywords. B2B marketers can then contextualize the content and figure out what prompted the viewer to interact with it in the first place. Tracking Technologies Tracking technologies like reverse IP tracking are legal and can aid your ABM campaigns. This technology enables businesses to conduct reverse IP searches and access the top-level domain data that IP produces. The name of the business hosting that IP and the other details of those who registered the business IP can be accessed. Using this information, B2B marketers can develop an effective target list and pursue the target accounts with personalized content. Contextual Advertising Contextual advertising displays advertisements to website visitors based on the content they are currently viewing. As a result, the visitors find these ads relevant to their needs and are more receptive to them. ABM Success Requires Reliable Data Using primary data sources will provide direct feedback on the relevance of your content based on interactions with potential clients. As we enter this first-party world, you must remain agile, with new ABM tactics ready to guide clients toward successful partnerships.

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ACCOUNT BASED ANALYTICS

Why Should Tech and Demand Gen Only Support ABM, Not Drive It?

Article | August 3, 2022

Targeted advertising has become the norm on popular ABM platforms. As a result, many marketers have forgotten ABM's principles. Leadership, marketing, revenue, sales enablement, customer success, and product teams should work together to hit ABM numbers instead of completely relying on platforms and demand generation strategies. Here are three reasons why ABM platforms and demand generation campaigns shouldn’t drive your ABM strategy: GTM Teams Cannot Advance Companies focusing on targeted demand gen through technology make their ABM strategy campaign-based instead of focusing on the interactions the sales and marketing teams need to have with target accounts to deliver revenue growth. They struggle with winning multi-year contracts. Ideally, the teams should focus on filling the gaps left by competitors with different content and messaging in order to turn accounts into sales. Buying Journey Support is Limited ABM is about getting key accounts to generate revenue. When teams rely on technology to put out content and messaging for target accounts but don’t change their sales motions, processes, and conversations, their win rates drop. They should change their prospects’ experiences at every stage of the buying journey to deliver an optimal customer experience. Sales Cycles Continue to be Lengthy An ABM strategy should be used to influence both selling conversations and internal conversations that the sales teams are not privy to. Creating demand and building a pipeline through ABM platforms won’t bring revenue growth if there is no follow-through to convert accounts. Teams should engage in account-based enablement and come up with a plan to engage accounts that go dark or get stuck in the buyer journey. Use Technology and Demand Generation in Moderation Remember that ABM platforms and demand gen strategies can enhance your ABM efforts, but they shouldn’t be the driving force behind your ABM strategy. Marketers need to start using ABM to fix the revenue issues in their organizations instead of treating it like a targeted demand-generation function.

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ACCOUNT BASED DATA

Building an Account-centric Organization Part II

Article | August 4, 2022

In Part I of this article, we discussed the importance of the ABM foundation, ideal momentum of change, team training, and analyzing data to understand the performance of your ABM strategy. In this part, we will look at how CX, sales enablement, a strong team and consistency matter in successfully transforming your organization into an account-centric one. ABX: Endorse Experience Focus on the kind of experience you want to offer your target account. Offer them a customized and account-centric experience. Involve every department at a granular level to achieve an excellent customer experience. Enablement: Sales Resources Are Vital Support your sales teams through communication that works for them. Provide them with the right tools, content, insights, and data, even if they know how to do their job. Support and motivate them to close more deals. Consistency: Checking What’s Working Review your performance weekly and discuss outcomes with your teams—improvements, hurdles, and failures included. A full view of your strategy will show you where you need to make changes so you can fix them and make your ABM efforts work. Experience: Hire ABM Experts Executing ABM can be an overwhelming experience if you are new to it. Consider bringing in someone who has already run some successful ABM campaigns to make the process smoother. Doing this will guide and support your long-term efforts. Businesses and Customers Reap Rewards When an organization focuses solely on its target accounts, it achieves: Higher conversions and ROI Effective target audience reach Reduced customer attrition Business growth Synchronization in cross-functional teams Competitive edge in the market When target accounts choose an account-centric company, they get: Customized solutions to their pain points Support throughout the buying journey Excellent customer experience Long-term business association An ITSM Firm Addressed Revenue Concerns with an Account-Centric Approach A British IT service management (ITSM) analytics SaaS firm re-evaluated its ABM efforts to address revenue concerns. It increased relevance across all channels — LinkedIn profiles, content, and messaging to directly address decision-makers. It aligned its sales and marketing teams. Furthermore, it changed its focus to improving customer interactions along the buying journey. As a result, it gained customers like GoDaddy, British Airways, and JCPenney. A larger firm with a presence in North America, the UK, Europe and APAC acquired it as a part of a business expansion strategy. Wrapping It Up Amber Bogie, ABM Strategy Lead at Degreed, says, “In terms of attribution, if it's an ABM account, and it's seeing success, I'm attributing that to a company-wide effort of focusing on the right accounts using an ABM strategy.” Amber Bogie, ABM Strategy Lead at Degreed, says, “In terms of attribution, if it's an ABM account, and it's seeing success, I'm attributing that to a company-wide effort of focusing on the right accounts using an ABM strategy.” Remember, ABM works differently for different organizations. Therefore, there is not a one-size-fits-all approach, so you need to zero in on what works best for your organization to get everyone on board to achieve ABM success.

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TARGETED ACCOUNT STRATEGY

ABM Strategy in Healthcare: A Quick Overview

Article | July 5, 2022

Account-based marketing in healthcare helps marketers reach institutional decision-makers based on intent and target accounts. However, ABM becomes a bit more complex in the healthcare domain where the needs, regulations, and procurement processes vary widely, and so do the ways healthcare providers communicate. For an ABM strategy to work in this domain, effort, time, tailored content, and deep customer insights are necessary. ABM Strategy in Healthcare Here are the co-ordinated steps you need to take to implement ABM in the healthcare domain: Getting Buy-in Get buy-in from sponsors at the highest level and coordinate with functional stakeholders. Create client-centric teams and decide on KPIs that matter. Identify Key Accounts With the help of sales representatives and relationship managers, identify key HCP accounts that can benefit from your ABM strategy. Conduct Extensive Research Deep-dive into research on these key accounts, their history, buyer journeys with you. Find out their current and future needs and issues, and their status within the market. Tailor Your Content The research will help you tailor the content for your content marketing strategy. Address the decision-makers with content that solves their pressing issues to get the conversions you want. Analyze & Adjust the Strategy Analyze campaign results from time to time (preferably quarterly). Based on your identified KPIs, check what is working and what isn’t bringing the expected results. Adjust your strategy accordingly. What to Expect from ABM in Healthcare? Salesforce recently conducted research among healthcare marketing professionals. The results showed that 70% believed connected customer journeys positively impacted client loyalty and willingness to recommend products to others. So, ABM could be a great way to increase your revenue and get a higher ROI as compared to any other marketing strategy.

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Spotlight

Find New Customers

Find New Customers is the nicest company in the B2B demand generation space you will ever find. Dealing with us is a pleasurable experience. Find New Customers “Demand Generation Made Simple” http://www.findnewcustomers.com is a b2b lead generation company and global marketing firm that helps businesses dramatically improve revenue results by improving their ability to attract, engage and earn trust with prospective buyers. Companies get vastly better results by bringing in pros before hiring in-house. It's like hiring a golf pro when you buy new clubs. According to MarketingSherpa, 4 out of 5 btob sellers say their #1 problem is a lack of quality sales leads. And Sirius Decisions found that sales teams with fewer, better qualified leads outsell teams with more, less qualified leads. These facts point to the need for b2b lead generation today.

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ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

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ACCOUNT BASED DATA

Trescon ventures into demand generation space with Demandify Media

Demandify Media, Trescon | September 06, 2022

One of the world's fastest growing business events and consulting firm, Trescon, has now set its footprint in the demand generation space with Demandify Media, based in Pune, India and a divisional office in Miami, United States. The team at Demandify Media will leverage its years of experience in serving clients with services ranging from business strategy, events, content marketing, and interactive experiences, among others. Outbound cold calling alone doesn't work, and inbound marketing can be expensive, difficult, and time-consuming. Keeping the need of the hour in mind, on 2nd August 2022, Trescon announced its latest venture Demandify Media, their demand generation arm. Based out of Pune, India, Demandify Media is a performance-oriented organization that is focused on making an impact. With services ranging from Content and Email Marketing, AI ABM (Account-based Marketing), Intent Data Bank, Display Advertising, Lead Gen., Webinars & Events, Demandify Media will leverage its powerful RoI solutions for clientele spread globally. This strategic decision comes from an insightful understanding of the gap between a company's objectives v/s achievements, and how demand generation can fill the void. By joining forces together, Trescon & Demandify Media will be able to deliver a thoughtful, data-driven, analytics-led approach to deliver better outcomes. Demand generation as a discipline comprises various tactics, strategies, skills & abilities, which many marketers blaze through the math and statistics, while not realizing their potential. As per industry reports, two of the biggest challenges faced by marketers and businesses are generating high-quality leads and then making sense of the data generated. This collaboration between Trescon and Demandify Media will help businesses of all shapes and sizes to overcome these issues. Demandify Media has also launched its first publication DemandTeq, and is further planning to launch HRTeqConnect, MarTeqConnect, and FinTeqConnect in the near future. Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Mohammed Saleem, the Founder & Chairman of Trescon was found quoting, "Businesses are always on the lookout for an omnichannel approach, and this is why we're here, to help them out with amplified content strategy, in the most frictionless manner, ultimately generating quality leads. We are excited to launch Demandify Media, and are sure that our AI ABM (Account based Marketing) strategy will help a lot of businesses with their daily demands." About Demandify Media Demandify is The B2B Demand Generation and Media partner for your marketing strategies with owned and operated publication for each segment of the business, right from IT, Marketing, HR, Finance and Supply chain connecting solutions, software and service providers directly with their Target Audience. It stands apart from the competition with its Artificial Intelligence driven Account Based Marketing solutions, Proprietary algorithm tool that helps generate Intent Data, Drive impressions and traffic to the client's site with Top of the funnel campaigns that provide LIVE status updates, Deliver High intent prospects directly into the client's CRM through Mid and Bottom of the funnel campaigns be it Content Syndication, High Qualified leads, BANT and Appointment Generation campaigns all through its owned, operated and cooperated publications that caters to over 1.5 million professionals (Figure to be confirmed by Trescon) thanks to its parent company Trescon Global Know more about this next generation media company at www.demandifymedia.com About Trescon Trescon is a global business events and consulting firm that provide a wide range of business services to a diversified client base that includes corporations, governments, and individuals. Trescon is specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect, and consulting services.

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ACCOUNT BASED EXECUTION

Optimizely Announces Double-Digit Growth of Welcome Following Acquisition

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers including AJ Produkter, Hunter Engineering and Siteimprove, have successfully onboarded the Welcome CMP and Digital Asset Management (DAM), which are now integrated. “Marketers love Welcome. The market feedback validates our vision of empowering marketers to plan, create, deliver, and optimize campaigns and content through a single, end-to-end solution,” said Alex Atzberger, CEO of Optimizely. “Marketers love Welcome. The market feedback validates our vision of empowering marketers to plan, create, deliver, and optimize campaigns and content through a single, end-to-end solution,” said Alex Atzberger, CEO of Optimizely. “There is no great customer experience without a great marketer experience. We couldn’t be prouder of the momentum Welcome has garnered to date and look forward to continuing to drive our mission to improve the marketer experience and unlock digital potential for organizations across the globe.” Optimizely (Welcome) has been recognized as a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for five consecutive years. Gartner evaluated eight vendors across Critical Capabilities and Optimizely (Welcome) ranked first in all use cases for the fifth year in a row. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics. “As a technology partner and user of Optimizely Content Management (CMS) the addition of Welcome (CMP) has made it easier than ever for our globally based marketing team to plan and collaborate on global campaigns as well as optimize content across all digital experience channels,” said Kevin Bobowski, Chief Marketing Officer, Siteimprove. “With Welcome and Optimizely’s CMS integrated with Siteimprove Prepublish, we will have a single source of truth for all our campaigns. The powerful combination of Siteimprove and Welcome is transforming the way we work as a marketing team, and we look forward to experiencing firsthand the power that this robust solution can bring joint customers.” Verndale, an end-to-end digital experience agency, also recently implemented Welcome to improve the efficiency of their marketing team and better manage events planning, content marketing, and their asset library for the agency. Siteimprove and Verndale are both Platinum-level sponsors at our upcoming Opticon event in San Diego taking place October 3-5, 2022. Siteimprove is also sponsoring the Opticon tour event in London. Learn more about our Opticon events and sponsors here. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

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ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

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ACCOUNT BASED DATA

Trescon ventures into demand generation space with Demandify Media

Demandify Media, Trescon | September 06, 2022

One of the world's fastest growing business events and consulting firm, Trescon, has now set its footprint in the demand generation space with Demandify Media, based in Pune, India and a divisional office in Miami, United States. The team at Demandify Media will leverage its years of experience in serving clients with services ranging from business strategy, events, content marketing, and interactive experiences, among others. Outbound cold calling alone doesn't work, and inbound marketing can be expensive, difficult, and time-consuming. Keeping the need of the hour in mind, on 2nd August 2022, Trescon announced its latest venture Demandify Media, their demand generation arm. Based out of Pune, India, Demandify Media is a performance-oriented organization that is focused on making an impact. With services ranging from Content and Email Marketing, AI ABM (Account-based Marketing), Intent Data Bank, Display Advertising, Lead Gen., Webinars & Events, Demandify Media will leverage its powerful RoI solutions for clientele spread globally. This strategic decision comes from an insightful understanding of the gap between a company's objectives v/s achievements, and how demand generation can fill the void. By joining forces together, Trescon & Demandify Media will be able to deliver a thoughtful, data-driven, analytics-led approach to deliver better outcomes. Demand generation as a discipline comprises various tactics, strategies, skills & abilities, which many marketers blaze through the math and statistics, while not realizing their potential. As per industry reports, two of the biggest challenges faced by marketers and businesses are generating high-quality leads and then making sense of the data generated. This collaboration between Trescon and Demandify Media will help businesses of all shapes and sizes to overcome these issues. Demandify Media has also launched its first publication DemandTeq, and is further planning to launch HRTeqConnect, MarTeqConnect, and FinTeqConnect in the near future. Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Sunny Ashpal, the Co-founder of Demandify Media, says, "We conceptualised and started Demandify Media with the aim of assisting tech companies to fulfill their sales and marketing goals by connecting them to the best industry practices." Mohammed Saleem, the Founder & Chairman of Trescon was found quoting, "Businesses are always on the lookout for an omnichannel approach, and this is why we're here, to help them out with amplified content strategy, in the most frictionless manner, ultimately generating quality leads. We are excited to launch Demandify Media, and are sure that our AI ABM (Account based Marketing) strategy will help a lot of businesses with their daily demands." About Demandify Media Demandify is The B2B Demand Generation and Media partner for your marketing strategies with owned and operated publication for each segment of the business, right from IT, Marketing, HR, Finance and Supply chain connecting solutions, software and service providers directly with their Target Audience. It stands apart from the competition with its Artificial Intelligence driven Account Based Marketing solutions, Proprietary algorithm tool that helps generate Intent Data, Drive impressions and traffic to the client's site with Top of the funnel campaigns that provide LIVE status updates, Deliver High intent prospects directly into the client's CRM through Mid and Bottom of the funnel campaigns be it Content Syndication, High Qualified leads, BANT and Appointment Generation campaigns all through its owned, operated and cooperated publications that caters to over 1.5 million professionals (Figure to be confirmed by Trescon) thanks to its parent company Trescon Global Know more about this next generation media company at www.demandifymedia.com About Trescon Trescon is a global business events and consulting firm that provide a wide range of business services to a diversified client base that includes corporations, governments, and individuals. Trescon is specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, roadshows, expos, demand generation, investor connect, and consulting services.

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ACCOUNT BASED EXECUTION

Optimizely Announces Double-Digit Growth of Welcome Following Acquisition

Optimizely | September 05, 2022

Optimizely, the leading digital experience platform (DXP) provider, today announced strong growth of Welcome, its content marketing platform (CMP) that brings teams together on a single solution to ideate, collaborate on assets, and execute campaigns, following its acquisition last year. In the eight months since the acquisition, the Welcome business has seen consistent quarter-over-quarter growth, resulting in year-over-year growth of over 60%. To date, 19 Optimizely customers including AJ Produkter, Hunter Engineering and Siteimprove, have successfully onboarded the Welcome CMP and Digital Asset Management (DAM), which are now integrated. “Marketers love Welcome. The market feedback validates our vision of empowering marketers to plan, create, deliver, and optimize campaigns and content through a single, end-to-end solution,” said Alex Atzberger, CEO of Optimizely. “Marketers love Welcome. The market feedback validates our vision of empowering marketers to plan, create, deliver, and optimize campaigns and content through a single, end-to-end solution,” said Alex Atzberger, CEO of Optimizely. “There is no great customer experience without a great marketer experience. We couldn’t be prouder of the momentum Welcome has garnered to date and look forward to continuing to drive our mission to improve the marketer experience and unlock digital potential for organizations across the globe.” Optimizely (Welcome) has been recognized as a Leader in the Gartner Magic Quadrant for Content Marketing Platforms for five consecutive years. Gartner evaluated eight vendors across Critical Capabilities and Optimizely (Welcome) ranked first in all use cases for the fifth year in a row. Its highest scoring use case (4.56 out of 5) was for complex, distributed content marketing teams due to its strength in content performance analytics. “As a technology partner and user of Optimizely Content Management (CMS) the addition of Welcome (CMP) has made it easier than ever for our globally based marketing team to plan and collaborate on global campaigns as well as optimize content across all digital experience channels,” said Kevin Bobowski, Chief Marketing Officer, Siteimprove. “With Welcome and Optimizely’s CMS integrated with Siteimprove Prepublish, we will have a single source of truth for all our campaigns. The powerful combination of Siteimprove and Welcome is transforming the way we work as a marketing team, and we look forward to experiencing firsthand the power that this robust solution can bring joint customers.” Verndale, an end-to-end digital experience agency, also recently implemented Welcome to improve the efficiency of their marketing team and better manage events planning, content marketing, and their asset library for the agency. Siteimprove and Verndale are both Platinum-level sponsors at our upcoming Opticon event in San Diego taking place October 3-5, 2022. Siteimprove is also sponsoring the Opticon tour event in London. Learn more about our Opticon events and sponsors here. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

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Events