Core ABM
Demandbase | November 06, 2023
Demandbase, an AI-driven account-based go-to-market (GTM) leader, has been named a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms.
The recognition is based on Demandbase's completeness of vision and ability to execute and follows being named a Gartner Peer Insights Customers' Choice for ABM earlier this year.
Demandbase's CEO, Gabe Rogol, attributes the recognition to product innovations and positive customer reviews.
Demandbase, a pioneer in AI-driven account-based go-to-market (GTM), announces its recognition as a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms. This honor, which follows a comprehensive evaluation of nine vendors, is a testament to Demandbase’s comprehensive vision and its ability to execute effectively. Earlier this year, the company also received the Gartner Peer Insight Customers’ Choice for ABM.
Gartner defines ABM platforms as software that empowers B2B marketing and sales teams to implement ABM programs at scale, including account selection, planning, engagement, and reporting. These platforms facilitate the creation of target account lists by integrating first- and third-party data. Additionally, they may engage audiences by activating channels such as display advertising, social advertising, email, and sales engagement, using a combination of native capabilities and integrations.
Gabe Rogol, CEO of Demandbase, expressed his praise for the innovations the team had worked on by exclaiming,
We are honored to be recognized as a leader in the Gartner ABM Magic Quadrant once again this year. We believe this recognition is a reflection of the dedication and effort we’ve invested in our product over the past year, including innovations in connected TV advertising, non-English intent, new integrations, continuous improvement of our account intelligence, the release of workspaces for enterprises, simplified dashboards, UI improvements, and more. We also believe this recognition mirrors the consistently positive reviews we receive from customers through Gartner Peer Insights and on G2. We extend our gratitude to Gartner, our customers, and our entire team.
[Source – Cision PR Newswire]
According to the Magic Quadrant report, the essential capabilities of ABM platforms include:
Account-level intent data (proprietary and/or licensed) to understand customer behavior and buyer interest.
Multi-channel campaign orchestration and activation drive engagement and progression in the buyer’s journey.
Monitoring accounts and measuring analytics to quantify progress and performance across channels, campaigns, and programs
On the downside, Demandbase may face stiff competition from other vendors in the ABM market, such as 6sense, Terminus, and Roll Works. It may need to invest more in product development, marketing, and customer support to maintain its leadership position and customer satisfaction. Additionally, it may encounter challenges in integrating its platform with other systems and data sources, such as CRM, marketing automation, and analytics tools. On the upside, Demandbase can leverage its recognition as a leader and a customer’s choice to attract new customers and retain existing ones. It can also showcase its product innovations and customer reviews as proof of its value proposition and differentiation in the market.
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Buyer Intent Data
GlobeNewswire | October 20, 2023
DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards.
At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed.
In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years.
Highlights of verified customer reviews of DemandScience on the G2 platform:
“Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…”
“Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...”
“Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.”
DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards:
Award
Report
Easiest To Do Business With
Easiest To Do Business With
Easiest To Do Business With
Leader
Leader
Leader
Leader
Leader
Leader
Leader
Leader
Leader
Leader
Leader
Leader
Momentum Leader
Momentum Leader
Momentum Leader
Momentum Leader
High Performer
High Performer
High Performer
High Performer
High Performer
Relationship Index for Enterprise Account-Based Web and Content Experiences
Relationship Index for Enterprise Account-Based Advertising
Relationship Index for Mid-Market Buyer Intent Data Providers
Grid Report for Lead Capture
Enterprise Grid Report for Lead Capture
Mid-Market Grid Report for Lead Capture
Small-Business Grid Report for Lead Capture
Americas Regional Grid Report for Lead Capture
Enterprise Americas Regional Grid Report for Lead Capture
Mid-Market Americas Regional Grid Report for Lead Capture
Small-Business Americas Grid Report for Lead Capture
EMEA Regional Grid Report for Lead Capture
Europe Regional Grid Report for Lead Capture
Mid-Market Europe Regional Grid Report for Lead Capture
UK Regional Grid Report for Lead Capture
Momentum Grid Report for Lead Capture
Momentum Grid Report for Account-Based Web and Content Experiences
Momentum Grid Report for Account-Based Advertising
Momentum Grid Report for Buyer Intent Data Providers
Grid Report for Buyer Intent Data Providers
Mid-Market Grid Report for Buyer Intent Data Providers
Americas Regional Grid Report for Account-Based Web and Content Experiences
Americas Regional Grid Report for Buyer Intent Data Providers
Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers
Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards:
Award
Report
Fastest Implementation
Implementation Index for Small-Business Marketing Account Intelligence
Fastest Implementation
Implementation Index for Small-Business Lead Intelligence
Fastest Implementation
Implementation Index for Small-Business Sales Intelligence
Momentum Leader
Momentum Grid Report for Marketing Account Intelligence
High Performer
Small-Business Grid Report for Sales Intelligence
High Performer
Small-Business Grid Report for Marketing Account Intelligence
High Performer
Americas Regional Grid Report for Lead Intelligence
High Performer
Americas Regional Grid Report for Sales Intelligence
High Performer
Americas Regional Grid Report for Lead Mining
High Performer
EMEA Regional Grid Report for Lead Intelligence
High Performer
EMEA Regional Grid Report for Sales Intelligence
High Performer
Europe Regional Grid Report for Lead Intelligence
High Performer
Europe Regional Grid Report for Sales Intelligence
High Performer
UK Regional Grid Report for Marketing Account Intelligence
High Performer
UK Regional Grid Report for Lead Intelligence
High Performer
UK Regional Grid Report for Sales Intelligence
High Performer
Asia Regional Grid Report for Marketing Account Intelligence
High Performer
India Regional Grid Report for Marketing Account Intelligence
High Performer
Mid-Market Americas Grid Report for Marketing Account Intelligence
High Performer
Mid-Market Americas Grid Report for Sales Intelligence
High Performer
Mid-Market EMEA Regional Grid Report for Sales Intelligence
High Performer
Small-Business Americas Regional Grid Report for Lead Intelligence
High Performer
Small-Business Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Lead Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Sales Intelligence
High Performer
Small-Business Europe Regional Grid Report for Lead Intelligence
High Performer
Small-Business Europe Regional Grid Report for Sales Intelligence
High Performer
Small-Business UK Regional Grid Report for Sales Intelligence
“Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
About DemandScience
DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram.
About G2
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.
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Core ABM
CMO Council | October 13, 2023
The Chief Marketing Officer (CMO) Council announced entering into a partnership with WM America, a leading B2B marketing company, on a new Q4 thought leadership program. The thought leadership initiative is an urgent response to enhance marketing compliance through lead revenue science, addressing inefficiencies in demand generation and customer engagement amid the evolving digital buyer journey.
The best practice study seeks to enhance the predictability, integrity, and performance of content-driven demand-generation campaigns. The B2B marketing-focused initiative, titled "Boosting Yield in the Account Marketing Field," will create a certified Lead Evaluation and Assurance Process (LEAP) model. This model aims to introduce transparency, accountability, and reliability to prospect verification, validation, and sales conversion.
EAP will facilitate enhanced actionable intelligence at scale. It will leverage the integration of data sources and AI-driven analysis of real-time buyer insights, behavior, and content consumption based on intention. This expertise will build upon technological advancements in partner organizations.
Executive Director of the CMO Council, Donovan Neale-May, said
Seeding and harvesting the sales pipeline – the process of capturing, acquiring, qualifying and converting business opportunities – is crucial to the profitability and growth of B2B marketers across each industry and geographic sector.
[Source – Globe Newswire]
He mentioned that customer demand generation is a mission-critical procedure in which organizations invest heavily but are commonly dissatisfied with the results.
About the CMO Council
The Chief Marketing Officer (CMO) Council serves as the exclusive global network for executives focused on exchanging knowledge, building personal relationships, and thought leadership among senior corporate marketing leaders and brand decision-makers across diverse global industries. With over 16,000 members overseeing almost $1 trillion in combined annual marketing expenditures, they manage complex, widespread marketing and sales operations on a global scale.
About WM America
WM America is a prominent B2B marketing firm specializing in precise in-market demand generation. Their intent database monitors the intent behavior of more than 75 million global business professionals 24/7, categorized into 3,300 segments. WMA continuously monitors buying signals within each category. Leveraging this extensive data, the company provides highly targeted prospects, enabling focused marketing efforts.
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