Developing Your B2B Marketing Budget — An Introduction

| February 27, 2018

article image
Your strategic plan calls for aggressive growth. Competitors are suddenly nipping at your heels. Sales leads aren’t materializing like they used to. So you’ve decided to invest in marketing, but you’re not sure what to budget! How much to spend and how to allocate one’s spend on marketing is an old question that’s tough to answer. Ideally, a marketing budget is built upon a strategic marketing plan that aligns with company goals — a plan that includes the resources and tactics necessary to execute across myriad platforms to reach, engage and convert your target market to prospective customers. And hopefully, that’s all you’ll need to develop your budgets.

Spotlight

TechnologyAdvice

TechnologyAdvice is a resource for both buyers and sellers of business technology. By educating and advising buyers on the best technology for their needs, we help them improve their business, and simplify their operations. For vendors, we help connect them with their ideal audience, and grow their customer base. Our site features hundreds of user reviews, original market research, product videos, and other unbiased resources to simplify the technology buying process.

OTHER ARTICLES

How Lead Nurturing Works In Account-Based Marketing?

Article | March 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

Read More

5 Steps for Succeeding in Account-Based Marketing

Article | February 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

Read More

How to speed up lead nurturing with Account-Based Marketing

Article | February 17, 2020

The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or piece of software that’s going to impact multiple processes within a business, you need to be patient and attentive in your lead nurturing process. However, here I want to talk about one powerful approach to give your lead nurturing strategy extra fuel and encourage a faster conversion. This is focused on Account-based Marketing (ABM), an approach that has become increasingly popular within B2B organizations over recent years. In his Smart Insights article, Adrian O’Gara defines ABM as: “a strategic approach that coordinates personalized sales and marketing efforts, to target specific accounts for new business and create deeper and broader relationships with existing customers.” Essentially, ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal.

Read More

How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

Read More

Spotlight

TechnologyAdvice

TechnologyAdvice is a resource for both buyers and sellers of business technology. By educating and advising buyers on the best technology for their needs, we help them improve their business, and simplify their operations. For vendors, we help connect them with their ideal audience, and grow their customer base. Our site features hundreds of user reviews, original market research, product videos, and other unbiased resources to simplify the technology buying process.

Events