DIGITAL MARKETING PLAN FOR A B2B COMPANY

| April 27, 2018

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Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium-sized enterprises. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. The case company, Verkotan, is an Oulu based startup company that specializes in testing and certification services for the wireless industry. The assignment given from Verkotan was to propose a custom-made digital marketing plan to promote its business online, increase sales and explore expansion possibility in the Asian market.

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