Dirty ABM Secrets Revealed

| August 8, 2019

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Account-Based Marketing (ABM) promises to deliver dramatic results yet many people who implement it struggle to achieve the promised outcomes. Why? What's the dirty secret behind achieving ABM success?

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Zoom UAE

We are committed to reflecting your brand in its entirety. To capture mind share and raise your brand’s equity is what we do best. To make your business stand out from competition in a creative manner is our goal. The professionalism and eye for detail of ZOOM to nurture your brand will exceed all expectation. A unique approach to achieve profitable results will surely help in building your brand. We make sure all ideas translate into clear and measurable action. Our chic approach to handling your account will not only win trust but be cost effective. We take pride in being the single point for all your communication requirements making us truly unique. Truly elite.

OTHER ARTICLES

Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience

Article | March 27, 2020

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything else is equal? When product and price are virtually the same, how do you differentiate your product from the next company’s? The answer is simple and yet sometimes so elusive: customer experience. So, how can marketers and salespeople work together to improve the customer experience? Implementing account-based marketing (ABM), and tightly aligning marketing and sales, is the number one value marketers can bring to the customer experience today. ABM is the strategy of defining the target list of accounts that you want to approach, and creating the channels, messaging and content to communicate with them in a way that feels personalized. Rather than marketing and sales speaking to a persona, you go deeper and speak at the brand level and the individual level. According to a Forrester study on the state of ABM, “When it comes to business value, 37 percent of those responding say they can demonstrate tighter coordination between marketing and sales.”

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Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | March 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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The decline of attribution and rise of intent: Measuring marketing’s value in a complex sale

Article | March 3, 2020

A recurring theme in our Breakthrough CMO Breakfast series with 6sense has been the move away from lead capture (which we could argue is a vanity metric for complex B2B sales cycles) and towards prioritizing prospect engagement and experiences. Especially when you’re managing a complex and long sales cycle, let’s not pretend that the white paper download generated the seven-figure deal. Let’s not pretend that the badge scan at a trade show six years ago “drove the opportunity.” So if we’re moving away from leads and towards experiences as the coin of the realm for B2B marketers, the value of attribution weakens as well.q

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How ABM Does the Better Job for Your Demand Gen Funnel

Article | March 23, 2020

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects as individual markets not one huge audience. This highly targeted and personal strategy means that B2B companies can focus entirely on their customers and proceed to customize their marketing efforts including content creation with them in mind. In most cases, the returns from ABM campaigns are amazing. Data from ITSMA shows 85% of B2B marketers report that ABM outcomes superceed the investments they put in other marketing initiatives. But for managed cloud software companies seeking to boost their demand generation funnel, how can ABM help?

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Spotlight

Zoom UAE

We are committed to reflecting your brand in its entirety. To capture mind share and raise your brand’s equity is what we do best. To make your business stand out from competition in a creative manner is our goal. The professionalism and eye for detail of ZOOM to nurture your brand will exceed all expectation. A unique approach to achieve profitable results will surely help in building your brand. We make sure all ideas translate into clear and measurable action. Our chic approach to handling your account will not only win trust but be cost effective. We take pride in being the single point for all your communication requirements making us truly unique. Truly elite.

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