Driving sales and profits with Facebook Ads

JOE MARTINEZ | November 16, 2018

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This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads but how it can also be a place to find some winning B2B strategies. Attendees on the second day of SMX East were treated to a double-dose of incredible presentations about Facebook advertising. Veronica McGhee of Cramer-Krasselt and Michelle Morgan of Clix Marketing gave away some great strategies on how to succeed with Facebook ads in any industry. Veronica kicked off the session with the success she’s seen on Facebook in terms of driving revenue, correctly set up the tracking and then properly attribute the value of your Facebook Ads. Let’s break down the main categories of success.

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Overground Inc

We're a B2B demand generation and sales enablement agency that helps organizations uncover breakthrough opportunities that lead to substantial and sustainable revenue growth. Our approach is one as tech-savvy as it is hands-on. By providing content that's compelling, platforms that fit and insights driven by research, we customize strategies that close the loop between marketing and sales, all while creating inspired customer experiences for your clients.

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