Educating and Developing Your Sales Staff

| December 1, 2017

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The digital space is constantly changing and evolving. Each day new technological advancements change the way that digital agencies conduct business from an operational standpoint and from a strategic standpoint. Big data and automation have become increasingly more important to business operations, and even the consumer buying process has changed drastically. Experts estimate that by 2020 more than 85% of a consumer’s relationship with a given business will be conducted without ever being in direct contact. Research from Google and the Corporate Executive Board found that consumers reported being close to 60% of the way through the sales process before ever engaging a sales representative, regardless of price point. The buying process is now less in the hands of salespeople. It is now driven by the customer.

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EPOKA

4ventsgroup is an independent marketing and communication consulting agency specializing in HR, B2B and Corporate Communication. For nearly 20 years, in France, all over the world. A 360 ° approach, creative, highly profitable, is developed from the integrated expertise of the agency: digital, social media, media (managed by 4people, our agency 100% media), creation, direct marketing, event, study, standby and benchmark, outsourcing, editorial. 4ventsgroup supports its clients internationally through its partnership with - OneAgent, the leading international network of independent agencies specializing in employer marketing (www.oneagentglobal.com) Magnet, the leading international network of independent marketing agencies ( www.magnetglobal.

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4ventsgroup is an independent marketing and communication consulting agency specializing in HR, B2B and Corporate Communication. For nearly 20 years, in France, all over the world. A 360 ° approach, creative, highly profitable, is developed from the integrated expertise of the agency: digital, social media, media (managed by 4people, our agency 100% media), creation, direct marketing, event, study, standby and benchmark, outsourcing, editorial. 4ventsgroup supports its clients internationally through its partnership with - OneAgent, the leading international network of independent agencies specializing in employer marketing (www.oneagentglobal.com) Magnet, the leading international network of independent marketing agencies ( www.magnetglobal.

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