EverString: New Rules of Sales Development in an Account Based World

| October 4, 2017

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Discover the impact of AI-assisted sales & marketing to discover companies similar to your ideal customer & control over pipeline acceleration.

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Seraph Science

Seraph Science is the world’s first pure-play c-suite marketing company. Founded in 2013, we’re passionate about helping b2b marketers punch above their weight in their market place and build strong, valuable exec relationships that drive growth and market share. Our clients include big players such as Oracle, HP, Thomson Reuters and SAS Software plus many smaller, niche players who’re bringing something new to market. At the core of what we do is a proprietary methodology that’s based on hundreds of top performer interviews and has proven to be successful across hundreds of projects.

OTHER ARTICLES

Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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Optimizing ABM with Influencer Marketing

Article | February 28, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

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How to Use LinkedIn Targeting for ABM Programs

Article | March 5, 2020

Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute. Backing the assertion that ABM is now easier for B2B companies to execute, an ITSMA survey showed that 84% of businesses using ABM said the strategy offered a higher ROI than other marketing campaigns. In another study from SiriusDecisions, 92% of B2B marketers said ABM was extremely important to their overall marketing efforts. Clearly, ABM is here to stay.

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3 Ways to Create an Account-Centric ABM Strategy

Article | March 31, 2020

Terminus founder, Sangram Vajre’s definition of account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target the best-fit accounts and turn them into customers. Works for me! According to ITSMA, the share of total marketing budgets dedicated towards ABM have increased 73% in 2020. Remember, at the center of all of the emerging technologies is the customer and their rising expectations. As a B2B marketer, you must place your accounts at the center and build your business around them.

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Spotlight

Seraph Science

Seraph Science is the world’s first pure-play c-suite marketing company. Founded in 2013, we’re passionate about helping b2b marketers punch above their weight in their market place and build strong, valuable exec relationships that drive growth and market share. Our clients include big players such as Oracle, HP, Thomson Reuters and SAS Software plus many smaller, niche players who’re bringing something new to market. At the core of what we do is a proprietary methodology that’s based on hundreds of top performer interviews and has proven to be successful across hundreds of projects.

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