Make it Memorable: How to Create Thumb Stopping Content Learn how to create and choose visual content that engages with audiences and aids in brand r

How | October 4, 2019

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About the Ebook Digital marketers are faced with some commonchallenges in creating visuals that improve their brand’s recallwith audiences. Greater demands for visuals, creative resource constraints, and never having enough time to make visuals, all contribute to greater pressures on marketers. So what can marketers do when the

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In4mation Insights

in4mation insights is an internationally recognized firm in the marketing research and analytics field. Our senior leaders were the first to develop a number of methods and tools in use today, including Choice-based Conjoint, Latent Class, CBCA and MaxDiff Scaling. We have pioneered methods of Bayesian modeling in real time, the “common thread” across many of our offerings. Our unique capability of integrating internal customer, sales, and panel data with consumer surveys allows us to provide completely customized, business-focused insights at a total category level...

OTHER ARTICLES

7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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How Intent Driven Campaigns Generates Top of The Funnel Leads?

Article | March 9, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at what consumers want. It is behavior data that gives out signals on where prospective customers are in their buying journey. Harnessing intent data allows marketers to personalize their selling approach and messaging. In addition, intent data ensures ad spending is directed at targets with the highest likelihood of making a purchase. Without intent data, b2b marketing is all about guessing, and blindly targeting anyone who makes any sort of interaction with your brand, with generic marketing campaigns and ads that are likely to be ignored.

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The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Spotlight

In4mation Insights

in4mation insights is an internationally recognized firm in the marketing research and analytics field. Our senior leaders were the first to develop a number of methods and tools in use today, including Choice-based Conjoint, Latent Class, CBCA and MaxDiff Scaling. We have pioneered methods of Bayesian modeling in real time, the “common thread” across many of our offerings. Our unique capability of integrating internal customer, sales, and panel data with consumer surveys allows us to provide completely customized, business-focused insights at a total category level...

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