Failure to Launch: Getting Proactive with your Lead Generation Campaigns

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It seems that one thing we can get wrapped up in when it comes to sales and marketing campaigns is overthinking the automation, the ease of use of new tools and technology and then depending on those things to do our work for us.  We developed some new content for a campaign in May and called in our design partners. Well, with everyone having more highly prioritized items on their plate a month later we haven’t been able to get the email out the door yet. Keep in mind this is supposed to be going to a strategic list of 500 people that are good prospects for us. If we get the industry average of 2 or 3% we might get 1 or 2 people to fill out a form and maybe 10-15 to look at the email. When we stepped back and took an objective view and considered likely outcomes, the time it would probably take to close a deal and the aggravation of dealing with all of the inevitable tire kickers, we felt this was a tremendous amount of energy and time wasted for what would be very minimal results. Making a few phone calls to past clients and old prospects took 1/100th of the time and yielded more results. Ok, to be fair we also decided to replace the MA system that we were using in favor of something that included basic instructions and works well. The previous system was so cumbersome that no one could take the time to learn it well enough that we would be confident in execution.

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Formulated in San Francisco, we’ve had the privilege of working throughout the technology landscape on a wide range of communities and experiences. We specialize in bringing top leads and talent into your universe and positioning your brand as a thought leader in your space, giving you the authority and access to expand your business.

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Formulatedby

Formulated in San Francisco, we’ve had the privilege of working throughout the technology landscape on a wide range of communities and experiences. We specialize in bringing top leads and talent into your universe and positioning your brand as a thought leader in your space, giving you the authority and access to expand your business.

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