First on the Scene: How Simplus is Using ABM to Connect with Target Accounts

| December 17, 2018

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Simplus, a Platinum Salesforce Partner and Oracle Gold Partner and provider of Quote-to-Cash implementations, goes by the mantra, “making complex things simple.” To continue to outpace the other players in their ecosystem, Simplus decided to implement their own mantra when looking at enriching their account data – with the goal of simplifying their processes through analytics and automation. Like many other companies in this space, Simplus had messy, duplicate data issues, and accounts not being routed efficiently within their organization.

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Email On Business

Email on Business is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists. Email on Business is a full-service marketing company that provides corporations with leading edge E-marketing solutions.With over 9 years of expertise in providing advanced data enhancement solutions and by executing the complete process of Database cleansing/appending and custom Email database building in-house, we endow our clients the rapid turnaround, quality control and the accountability they entail.

OTHER ARTICLES

5 Steps for Succeeding in Account-Based Marketing

Article | February 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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3 innovative tools for securing ABM success

Article | March 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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How ABM Does the Better Job for Your Demand Gen Funnel

Article | March 23, 2020

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects as individual markets not one huge audience. This highly targeted and personal strategy means that B2B companies can focus entirely on their customers and proceed to customize their marketing efforts including content creation with them in mind. In most cases, the returns from ABM campaigns are amazing. Data from ITSMA shows 85% of B2B marketers report that ABM outcomes superceed the investments they put in other marketing initiatives. But for managed cloud software companies seeking to boost their demand generation funnel, how can ABM help?

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Forget the hype: The virtues of account based marketing

Article | March 17, 2020

Account based marketing (ABM) is a mainstay of the B2B sector. Often most beneficial when dealing with a niche product or service, ABM is especially useful if the aim is to address more than one person or department within an organisation with a tailored message. In basic terms, it involves taking a very targeted, longer-term approach, homing in on selected key accounts that have (or could have) a particular value and then establishing a far broader, strategic engagement with a client. As head of business marketing and customer experience at O2, Zoe Hominick is a keen advocate of ABM as a crucial channel for B2B marketing.

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Spotlight

Email On Business

Email on Business is a leading provider of quality Business to Business and Information Technology mailing, email and telemarketing lists. Email on Business is a full-service marketing company that provides corporations with leading edge E-marketing solutions.With over 9 years of expertise in providing advanced data enhancement solutions and by executing the complete process of Database cleansing/appending and custom Email database building in-house, we endow our clients the rapid turnaround, quality control and the accountability they entail.

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