ABM Accounts
True Influence | August 17, 2021
True Influence®, the technology leader of data-driven sales and marketing solutions, today announced that it has been selected for the third year running as the winner of the "Best Influencer Marketing Management Platform" award by the MarTech Breakthrough Awards Program, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.
"B2B marketing and sales organizations are under more pressure than ever to deliver more with fewer resources, and marketers expect more from each company that they work with," said James Johnson, Managing Director at MarTech Breakthrough. "The True Influence Marketing Cloud is a 'breakthrough' solution that puts all the influencer marketing tools into one place for marketers to deliver under this pressure, streamlining the end-to-end influencer marketing process and significantly increasing a program's chance for success. We are so pleased to be able to award True Influence, once again this year, with the 'Best Influencer Marketing Management Platform' award."
The True Influence Marketing Cloud™ provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups, and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. It includes an integrated interface that provides account-level engagement and campaign performance data, allowing users to forecast and refine campaigns for the best return on their sales and marketing investment.
The solution provides users with a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision. It includes buying group analysis at every phase of the strategy, from identifying and measuring total active market (TAM), to creating audience segments, projecting campaign performance, and monitoring results. Users can then define and export highly targeted audience segments and B2B Buying Groups, or cleanse and augment their database with True Influence's extensive B2B company, intent, and contact data.
"Receiving this award for the third-year running is an incredible honor," said Brian Giese, CEO of True Influence. "I believe we are successful because we listen to our customers and their input when developing our "breakthrough" solutions. With True Influence Marketing Cloud our customers can succeed and increase their revenue from real-time intelligence into which programs and assets are delivering engagement."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and many more. This year's program attracted more than 2,850 nominations from over 17 different countries throughout the world.
About True Influence
Founded in 2008, True Influence helps you grow your business with actionable intent data. We expertly leverage data, technology, and content to drive high-impact marketing campaigns and share detailed results and insights to help you win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies that include well-established blue-chip brands like IBM, Microsoft, and Cisco. Our innovation earned us the 2019 and 2020 MarTech Breakthrough Award for Best Influencer Marketing Management Platform, the 2019 B2B Innovator Awards for C-Suite Strategy and People's Choice, and the 2019 RELE Award for Sales Enablement.
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ABM Accounts
Research and Markets | June 24, 2021
Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027.
ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys, surge customer lifetime value, and build additional opportunities for in-pipeline accounts. Apart from this, it enables users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. Thus, in this way, organizations can easily align sales and marketing teams toward their goals. The tools can obtain new accounts, support existing and promising accounts, and grow enterprise accounts.
However, the implementation of account-based marketing tools requires an extensive investment of resources and time. This factor is expected to ignite the market during the forecast period. Vendors need to choose the proper accounts to target and create the right content to nurture such accounts. These solutions enable sales and marketing alignment. When both teams are dedicated on the account level, it is easy to coordinate their qualification standards, messaging, and reporting practices.
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B2B Marketing | June 26, 2018
The word ‘influencer’ almost always throws up associations to the B2C world with young fashionistas and beauty bloggers flogging the latest piece of merchandise they’ve received through the post. Perhaps that’s why influencer marketing in the B2B space has been slow to galvanize momentum and receives a fair degree of skepticism about how it can benefit businesses selling products such as tech. But as social media scales influencers into realms they could never have previously accessed, are the marketers who’ve cautiously distanced themselves from the approach beginning to come round?
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