Five untold approaches to innovation

MARGARET MOLLOY | April 30, 2019

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In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. Disruptive brands are held as the darlings of innovation – stealing market share, winning customer loyalty, driving shareholder value, and enjoying the accolades of the press. But what is it that makes these brands truly groundbreaking? And what do they have in common with established brands that maintain relevance? From disruptive new entrants to innovative established companies, it is clear that the brands that are breaking through are led by simplifiers. These leaders – from chief marketing officers to chief executives and beyond – prioritize simplicity. Here I explore their approaches to return valuable lessons for all leaders seeking to unlock innovation.

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Marketing Delivers

Marketing Delivers is a Digital Marketing and Growth Hacking firm to that delivers measurable, scalable, and impactful marketing strategies and campaigns. We love telling authentic stories that resonate with audiences and distinguish your brand. We create and deliver integrated digital marketing programs and campaigns Demand generation leader that creates compelling programs and campaigns that maximize revenue opportunities across the buyer’s journey. Created, developed. and executed account-based marketing programs, with persona-based content and thought leadership assets, including white papers, pitch decks, product specification documents, brochures, videos and sales-enablement assets

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