Fleet Sales Framework Agreements with Account Based Marketing

| May 31, 2017

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Do you have fleet sales (user choser) agreements in place that are not generating as much business a you expected? Is the revenue from your fleet sales agreements depending on consumer-based-decisions? Then Account Based Marketing might just be your golden ticket. Learn more how Account Based Marketing can turn your hunting license into killing business results!

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Direct Results (DR)

Direct Results Radio excels at ROI like no other radio marketing agency. We have created a formula delivering success for every campaign, for every client. We customize each campaign to meet the goals and objectives of individual advertisers. Our approach to radio advertising leverages proprietary software pinpointing the specific target audience proven to respond to your campaign. Direct Results optimizes schedules based on weekly results (monitored daily) ensuring that our clients meet and often exceed their ROI goals. Such a precise method adds up to phenomenal, measureable and continued results! With more than 330 successful radio campaigns generating sales exceeding $6.4 billion under our belt, Direct Results Radio wastes no time identifying and reaching your target audience. Our depth of experience in radio, engagement marketing, promotions, audience analysis and market segmentation will catapult the ROI of your next campaign to heights never reached before.

OTHER ARTICLES

Account Selection: How To Win Before You Start

Article | February 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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Improve Your Marketing & Sales Alignment With Account-Based Marketing

Article | March 20, 2020

Marketing & sales alignment is among the key factors that play a major role in determining the success of any business. Many B2B companies are starting to embrace Account-Based marketing or ABM for their overall marketing endeavors. ABM perfectly underpins the conventional, short-term marketing objective of harboring leads with strategies aimed at driving revenue growth in the long-term. In this blog post, we’ll be talking about ABM and how businesses can improve their marketing and sales alignment around it. But before we jump right to it, let’s try and understand why B2B companies must have their marketing and sales team aligned.

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Spotlight

Direct Results (DR)

Direct Results Radio excels at ROI like no other radio marketing agency. We have created a formula delivering success for every campaign, for every client. We customize each campaign to meet the goals and objectives of individual advertisers. Our approach to radio advertising leverages proprietary software pinpointing the specific target audience proven to respond to your campaign. Direct Results optimizes schedules based on weekly results (monitored daily) ensuring that our clients meet and often exceed their ROI goals. Such a precise method adds up to phenomenal, measureable and continued results! With more than 330 successful radio campaigns generating sales exceeding $6.4 billion under our belt, Direct Results Radio wastes no time identifying and reaching your target audience. Our depth of experience in radio, engagement marketing, promotions, audience analysis and market segmentation will catapult the ROI of your next campaign to heights never reached before.

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