Forrester Email Marketing Can Launch Customer Obsession

Forrester | February 5, 2020 | Sponsored

article image
Email provides the wedge into customer-obsessed marketing. Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on decades-old methods that undermi

Spotlight

Outshine Online Marketing Inc.

Outshine drives revenue for high-growth B2B companies by connecting digital advertising, analytics, CRM and marketing automation data—creating a single point of truth that brings marketing and sales teams together.Outshine is a team of growth-oriented advertising and analytics experts. When you engage with us, you engage a culture of doers; a tightly knit, experienced team who thinks deeply about solving problems in modern B2B enterprises.

OTHER ARTICLES

5 Steps for Succeeding in Account-Based Marketing

Article | February 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

Read More

The Missing Link in Your ABM Strategy Part 2

Article | February 10, 2020

In part one of this series, we defined account-based marketing (ABM), discussed why it mattered, and highlighted the need for a unified data strategy to create a single-source of truth. But many marketers still grapple with the question: is ABM a strategy or a technology? While ABM technology can certainly help marketers leverage data and speed to drive maximum efficiency, delivering personalized experiences off the back of a holistic data-based understanding is just part of the equation. ABM technology, on its own, can’t meet the need for a personalized and connected experience that our customers have come to expect.

Read More

The surprising benefits ABM brings to your customers

Article | February 10, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

Read More

The MarTech Stack You Need To Execute ABM In 2020

Article | February 10, 2020

Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more business within targeted key accounts. However, companies have to invest in a wide range of software tools to execute ABM at scale. Selecting the right kind of technology needed to implement and measure personalized ABM is an expensive proposition. It requires marketers to conduct a comprehensive evaluation of different business challenges and goals while building the MarTech stack.

Read More

Spotlight

Outshine Online Marketing Inc.

Outshine drives revenue for high-growth B2B companies by connecting digital advertising, analytics, CRM and marketing automation data—creating a single point of truth that brings marketing and sales teams together.Outshine is a team of growth-oriented advertising and analytics experts. When you engage with us, you engage a culture of doers; a tightly knit, experienced team who thinks deeply about solving problems in modern B2B enterprises.

Events