GENERATING LEAD THROUGH ACCOUNT BASED MARKETING

| February 12, 2020

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Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program.
In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways.
Here are Account Based marketing best practices to generate more lead and grow your business progressively.

Spotlight

Inventive-Smi

Inventive-SMi (Sales and Marketing Initiative) was founded in 2008 with the goal of providing enterprise-grade communications solutions to businesses of all sizes. Although the services and underlying technology has changed over the Company’s 6 year history, its dedication to customer-focused solutions has not. What shapes Inventive-SMi is not technology- but more importantly, the real-business needs of its customers. At Inventive-SMi, we deliver high impression Lead Generation Solutions to all companies globally. Inventive-SMi has a squad of Lead Generation & Demand Generation experts that converse with technology decision makers & influencers every month while mapping and following over 5000 companies globally. We have functioned with various technology enterprises in the past and our proficiency spans verticals & horizontals in geographies such as North America, Europe, Middle East, APAC and India.

OTHER ARTICLES

Account-Based Marketing during a pandemic COVID 19

Article | March 24, 2020

The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols. This article will talk about how you can keep your account-based marketing running during a pandemic. You’ll get all the information you need to make an educated decision on how to lead your sales and marketing teams. This article will also highlight some modifiable tactics that can be used to help keep your ABM program running if employees have been forced to work from home, and so have your prospects in your target accounts.

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ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

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What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

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Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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Spotlight

Inventive-Smi

Inventive-SMi (Sales and Marketing Initiative) was founded in 2008 with the goal of providing enterprise-grade communications solutions to businesses of all sizes. Although the services and underlying technology has changed over the Company’s 6 year history, its dedication to customer-focused solutions has not. What shapes Inventive-SMi is not technology- but more importantly, the real-business needs of its customers. At Inventive-SMi, we deliver high impression Lead Generation Solutions to all companies globally. Inventive-SMi has a squad of Lead Generation & Demand Generation experts that converse with technology decision makers & influencers every month while mapping and following over 5000 companies globally. We have functioned with various technology enterprises in the past and our proficiency spans verticals & horizontals in geographies such as North America, Europe, Middle East, APAC and India.

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