HOW COMPREHENSIVE ABM ACCELERATES GROWTH

| January 10, 2018

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As a B2B marketer, you’re probably already practicing account-based marketing (ABM), and—if you aren’t—you’re probably thinking about it. According to research published by Dun & Bradstreet in January 2018, 58% of B2B organizations currently employ an ABM strategy, and 28% plan on doing so in the next six months. To support your ABM efforts, you need the right tech. But you’re shopping in a crowded marketplace. Forrester’s 2016 Vendor Landscape: Account-Based Marketing report cites more than 60 companies claiming to sell ABM in one form or another.

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McRae & Co

McRae&Co specialise in manufacturing demand. As a leading authority on B2B demand generation for mid-market and emerging growth companies, we've spent the last decade helping some of the UK’s fastest growing businesses prosper. Our services are powered by best-of-breed technologies to improve sales productivity and manage today’s demand funnel, such as adaptive marketing and marketing automation. Focused on the needs of B2B leaders we provide the world-class marketing software solutions, demand generation strategy and programs to engage today’s hard-to-reach buyers. Known for being equally creative and tech-savvy because we know that B2B requires both.

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Spotlight

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McRae&Co specialise in manufacturing demand. As a leading authority on B2B demand generation for mid-market and emerging growth companies, we've spent the last decade helping some of the UK’s fastest growing businesses prosper. Our services are powered by best-of-breed technologies to improve sales productivity and manage today’s demand funnel, such as adaptive marketing and marketing automation. Focused on the needs of B2B leaders we provide the world-class marketing software solutions, demand generation strategy and programs to engage today’s hard-to-reach buyers. Known for being equally creative and tech-savvy because we know that B2B requires both.

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