HOW COMPREHENSIVE ABM ACCELERATES GROWTH

| January 10, 2018

article image
As a B2B marketer, you’re probably already practicing account-based marketing (ABM), and—if you aren’t—you’re probably thinking about it. According to research published by Dun & Bradstreet in January 2018, 58% of B2B organizations currently employ an ABM strategy, and 28% plan on doing so in the next six months. To support your ABM efforts, you need the right tech. But you’re shopping in a crowded marketplace. Forrester’s 2016 Vendor Landscape: Account-Based Marketing report cites more than 60 companies claiming to sell ABM in one form or another.

Spotlight

Ozone Online

Ozone is all about Quantifiable Creativity. That means we provide technical development, design, strategic services, and branding solutions that are as measurable as they are memorable. We develop experiences, programs, and communications that strengthen relationships between consumers and brands. From strategic planning and creative development to technical execution, pre- and post-sales nurturing, and analytics and optimization, our integrated solutions are built on proven demand generation strategies and industry best practices. This foundation helps us create cross-channel communications that drive awareness, adoption, and loyalty.

OTHER ARTICLES
CORE ABM

ABM: Looking beyond the buzzword!

Article | May 20, 2021

Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

Read More

Forget the hype: The virtues of account based marketing

Article | May 20, 2021

Account based marketing (ABM) is a mainstay of the B2B sector. Often most beneficial when dealing with a niche product or service, ABM is especially useful if the aim is to address more than one person or department within an organisation with a tailored message. In basic terms, it involves taking a very targeted, longer-term approach, homing in on selected key accounts that have (or could have) a particular value and then establishing a far broader, strategic engagement with a client. As head of business marketing and customer experience at O2, Zoe Hominick is a keen advocate of ABM as a crucial channel for B2B marketing.

Read More

7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | May 20, 2021

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

Read More

How ABM Does the Better Job for Your Demand Gen Funnel

Article | May 20, 2021

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects as individual markets not one huge audience. This highly targeted and personal strategy means that B2B companies can focus entirely on their customers and proceed to customize their marketing efforts including content creation with them in mind. In most cases, the returns from ABM campaigns are amazing. Data from ITSMA shows 85% of B2B marketers report that ABM outcomes superceed the investments they put in other marketing initiatives. But for managed cloud software companies seeking to boost their demand generation funnel, how can ABM help?

Read More

Spotlight

Ozone Online

Ozone is all about Quantifiable Creativity. That means we provide technical development, design, strategic services, and branding solutions that are as measurable as they are memorable. We develop experiences, programs, and communications that strengthen relationships between consumers and brands. From strategic planning and creative development to technical execution, pre- and post-sales nurturing, and analytics and optimization, our integrated solutions are built on proven demand generation strategies and industry best practices. This foundation helps us create cross-channel communications that drive awareness, adoption, and loyalty.

Events