How Content Marketing Fuels the Demand Generation Funnel

RACHEL PARKER |

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In continuing our series on demand generation, let’s talk about a question that comes up again and again: Are content marketing and demand generation the same thing? In a word, no. Content marketing is not demand generation. What it is, is the fuel that enables demand generation to work. The two concepts are not the same thing, but without content, demand generation has nothing to offer. Or, as this gym rat likes to think of it, demand generation is the workout. Content marketing is the protein shake. Let’s take a closer look at how content marketing fuels the demand generation funnel and how we can better focus our efforts on the customer’s needs at each stage.

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SiteOlytics Inc.

SiteOlytics provides behavioral targeting platforms, digital marketing strategies and predictive analytics for eCommerce clients worldwide. SiteOlytics's analytic tools and services are designed to monitor, track, improve and optimize social metrics, search engine ranks and keyword performance with automated tracking, marketing and reporting mechanisms. The behavioral targeting and predictive analytics technologies aim to double conversion rates, customer retention and profits for eCommerce sites...

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