How Content Marketing Fuels the Demand Generation Funnel

RACHEL PARKER | May 12, 2016

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In continuing our series on demand generation, let’s talk about a question that comes up again and again: Are content marketing and demand generation the same thing? In a word, no. Content marketing is not demand generation. What it is, is the fuel that enables demand generation to work. The two concepts are not the same thing, but without content, demand generation has nothing to offer. Or, as this gym rat likes to think of it, demand generation is the workout. Content marketing is the protein shake. Let’s take a closer look at how content marketing fuels the demand generation funnel and how we can better focus our efforts on the customer’s needs at each stage.

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Greater Than One

Our mission is to transform what’s possible for our clients and their customers by creating the most imaginative solutions in health and wellness. The shape of things to come emerges from a colorful collision of ideas. With imagination, we transform everyday problems into incredible solutions for our clients. Imagination stretches our thinking and enlivens our collaboration. At Greater Than One, everything we do is Made with Imagination.

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Spotlight

Greater Than One

Our mission is to transform what’s possible for our clients and their customers by creating the most imaginative solutions in health and wellness. The shape of things to come emerges from a colorful collision of ideas. With imagination, we transform everyday problems into incredible solutions for our clients. Imagination stretches our thinking and enlivens our collaboration. At Greater Than One, everything we do is Made with Imagination.

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