How Effective is Email Marketing for B2B Businesses in 2019

| January 18, 2019

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Email marketing, no doubt, is one of the strongest and most effective tools for B2B businesses. It helps with brand awareness, connecting with the audience on a personal level, generation demand and acquiring quality leads. Basically, there is nothing email marketing cannot help you with. It is like the superhero of all tactics. And, if you are not utilizing it to its full potential, then you should include that in your plan for 2019. If you doubt the effectiveness of email marketing for B2B businesses, then consider these stats Email marketing generates $38 in revenue for every $1 spent. 86% of professionals use email when communicating for business purposes. B2B emails have a 47% higher click-through rate (CTR) than B2C emails. 59% of B2B marketers say that email is the most effective revenue-generating channel In other words, email marketing is a MUST-HAVE tactic. Let’s look at how effective is Email Marketing for B2B Businesses in 2019.

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Borenstein Group

The Borenstein Group, integrated marketing experts since 1994 was founded by former journalist and technology marketing strategist Gal S. Borenstein. The agency has become one of D.C.'s most influential agencies in the business-to-business, business-to-government and commercial sectors.

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