How Exclusive B2B Content Can Increase Your Leads and Email List

KELSEY JONES | September 13, 2018

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You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Part of this is making it more exclusive. Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content.

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Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way.

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