How Key Account Management Tools are Now a Must for your CRM

| September 25, 2017

article image
A Demandbase survey found that “71% of B2B organizations are either using ABM, interested in adopting the strategy or are testing it.But even with Account Based Marketing on the rise, a vast majority of people are unclear what the term means. In a survey of 120 marketers, Forrester found that “73% agreed that ABM is a term that lacks specific meaning and is used inconsistently today.”

Spotlight

PMX Agency

PMX Agency is the premier performance marketing agency for today’s leading global companies. We exist at the intersection of brand and performance, using data-driven strategies to elevate the relationships between our clients and consumers, and activate them through highly targeted, personalized experiences across paid, earned and owned programs. PMX’s approach is built on cultivating strategic partnerships with clients, focused on what keeps a brand relevant over time in order to achieve long term, accelerated business growth.

OTHER ARTICLES

PLANNING FOR ABM? OVERCOME THESE COMMON CHALLENGES

Article | March 20, 2020

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without proper planning, finding success could become a struggle. The only way to reduce the potential risks associated with virtually any strategy is to develop a comprehensive game plan. Effective planning will result in increased buy-in from upper management, effective training and development, acquisition of the right ABM tools, the accurate collection of data, and ultimately a boost to your strategy success.

Read More

How To Determine If Account-Based Marketing Is Right For You

Article | March 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

Read More

Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

Read More

What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

Read More

Spotlight

PMX Agency

PMX Agency is the premier performance marketing agency for today’s leading global companies. We exist at the intersection of brand and performance, using data-driven strategies to elevate the relationships between our clients and consumers, and activate them through highly targeted, personalized experiences across paid, earned and owned programs. PMX’s approach is built on cultivating strategic partnerships with clients, focused on what keeps a brand relevant over time in order to achieve long term, accelerated business growth.

Events