How Local Inbound Marketing Can Turbocharge Your Business

SHEILA KLOEFKORN | June 5, 2018

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If you want to increase your company’s profits this year by ten times, focusing on lower costs or raising your prices will not get you there winning more customers will. The most cost-effective way to generate more leads and convert them into sales is through inbound marketing techniques. B2B companies that leverage local inbound marketing strategies can gain a huge jump over their competition. Here’s how partnering with a local inbound marketing agency can turbocharge your business. Use inbound marketing strategies to entice much more valuable customers. Inbound techniques help you focus on those who are ready to buy, forcing your competitors to fight over the tougher-to-win, less valuable customers. You can also use local inbound marketing strategies to leverage your competitors’ outbound marketing efforts to drive inbound traffic to your website. For example, when your ideal customer hears your competitor’s ad on the radio, he or she will naturally go online to research best alternatives. Make sure your website shows up in the top 3 results, and it is likely you could win more business thanks to the advertising dollars of your competitors.

Spotlight

Product Evaluations, Inc.

Our team is passionate about creating and utilizing the most sophisticated research tools and programs available to enhance the success of our foodservice clients. Founded in 1971 and dedicated to foodservice since 1991, we provide our client partners with meaningful and actionable market insights to set strategies and achieve goals. VolCalc sales forecasting - customized from standard retail models to meet the challenge of the foodservice environment, VolCalc has undergone rigorous validations and refinements over its 22 year history. This is the most comprehensive predictive model used to estimate new product sales at the concept level (VolCalc-I) and the product level (VolCalc-II) for foodservice today. MOSAIC - is our newest market segmentation and cluster analysis which has revolutionized the way our clients go to market with independent foodservice operators. Custom research is the foundation of our business. We partner with you to ensure that every project is meaningful, actiona

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