How Plex Executes the Account Funnel

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Last week, we started our client spotlight of Plex Systems. Their VP of Integrated Marketing, Jen Dimas, was named by Scott Albro, TOPO CEO, as the “World’s Leading ABM Practitioner”.Planning for account based marketing is just as important as executing. We detailed how Plex does their account planning last week.In order to market and sell to their 40,000 target accounts, Plex integrates outbound and inbound marketing with sales plays. The key marketing metrics are account engagement and account based funnel metrics.To reach new and existing stakeholders, Plex uses account based advertising. Audiences are segmented by funnel stage and industry segment.

Spotlight

Outshine Online Marketing Inc.

Outshine drives revenue for high-growth B2B companies by connecting digital advertising, analytics, CRM and marketing automation data—creating a single point of truth that brings marketing and sales teams together.Outshine is a team of growth-oriented advertising and analytics experts. When you engage with us, you engage a culture of doers; a tightly knit, experienced team who thinks deeply about solving problems in modern B2B enterprises.

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Spotlight

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