How Purchase Intent Can Help You Scale-Up Your ABM Campaigns

Shawn hadden | August 19, 2019

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Sales and Purchase are traditional market-related concepts that often occur in tandem. However other market-related concepts like production and consumption that are also twined aren’t seen together often. This is due to a lag in one of the factors that determine the logistics value of a product up to the extent that it unavoidably becomes a commodity to consume. An example of such determinants is marketing. Marketing spans across many facets, but our interest in this subject is on accounts based marketing and how purchase intent can improve it.

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Spotlight

Spectate Inbound Marketing

Spectate is a content-driven web marketing tool that allows you to understand the correlation between your actions and your results. It centralizes your marketing data and provides you with action items, thus empowering you to increase your web traffic and generate more leads.As a business owner or marketer, your main goals are clear. You want people to find you on the web, like what they see, and eventually become your customer. In business terms, you want people to become visitors, convert visitors to leads, and convert leads to deals.

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