How Rogerwilco’s tech can improve content marketing

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Rogerwilco’s content marketing technology can help South African brands find unique content ideas, giving local content marketing campaigns a vital boost. The company’s WOLF performance marketing tool is a finalist in the international Digiday Content Marketing Awards taking place on Tuesday, 9 May.

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Direct Results (DR)

Direct Results Radio excels at ROI like no other radio marketing agency. We have created a formula delivering success for every campaign, for every client. We customize each campaign to meet the goals and objectives of individual advertisers. Our approach to radio advertising leverages proprietary software pinpointing the specific target audience proven to respond to your campaign. Direct Results optimizes schedules based on weekly results (monitored daily) ensuring that our clients meet and often exceed their ROI goals. Such a precise method adds up to phenomenal, measureable and continued results! With more than 330 successful radio campaigns generating sales exceeding $6.4 billion under our belt, Direct Results Radio wastes no time identifying and reaching your target audience. Our depth of experience in radio, engagement marketing, promotions, audience analysis and market segmentation will catapult the ROI of your next campaign to heights never reached before.

OTHER ARTICLES

How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

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As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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Why Account Based Marketing and Personalization Are The Perfect Match

Article | April 10, 2020

Did you know that 80 percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20 percent is based on the price or the actual offering? That’s quite a ratio, and helps support the case for adopting an account based marketing (ABM) strategy that leverages personalization tools and tactics to not only drastically improve the customer experience throughout the sales process, but do wonders to your bottom line. After all, an ITSMA and ABM Leadership Alliance study found that in 2019, 71 percent of companies saw greater ROI within their ABM efforts versus their traditional marketing strategies. B2B businesses are taking notice, with the same study finding 73 percent of marketers planning to increase their ABM budgets in 2020. Kudos to them! But ABM is only as effective as the strategy you set in place and the high quality sales content required to keep B2B buyers engaged. That’s where ABM finds its perfect match in personalization.

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3 innovative tools for securing ABM success

Article | April 10, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | April 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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Spotlight

Direct Results (DR)

Direct Results Radio excels at ROI like no other radio marketing agency. We have created a formula delivering success for every campaign, for every client. We customize each campaign to meet the goals and objectives of individual advertisers. Our approach to radio advertising leverages proprietary software pinpointing the specific target audience proven to respond to your campaign. Direct Results optimizes schedules based on weekly results (monitored daily) ensuring that our clients meet and often exceed their ROI goals. Such a precise method adds up to phenomenal, measureable and continued results! With more than 330 successful radio campaigns generating sales exceeding $6.4 billion under our belt, Direct Results Radio wastes no time identifying and reaching your target audience. Our depth of experience in radio, engagement marketing, promotions, audience analysis and market segmentation will catapult the ROI of your next campaign to heights never reached before.

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