WELCOME TO The ACCOUNT BASED MARKETING REPORT
How the right content wins in account-based marketing
MARC STEWART | April 20, 2020
Wire Stone is an independent marketing agency that transforms observation into insight, data into decisions, and ideas into action.
Article | February 12, 2020
Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program.
In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways.
Here are Account Based marketing best practices to generate more lead and grow your business progressively.
The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols.
This article will talk about how you can keep your account-based marketing running during a pandemic. You’ll get all the information you need to make an educated decision on how to lead your sales and marketing teams.
This article will also highlight some modifiable tactics that can be used to help keep your ABM program running if employees have been forced to work from home, and so have your prospects in your target accounts.
Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over fifty ABM programs. More common than not, most marketers are telling me that their results are underwhelming. So, what is the missing link? The answer lies in the disconnect between marketing-orchestrated experiences and buyer expectations.
B2B markets are more competitive than ever. They’re crowded, commoditized, noisy, and everybody is trying to knock on the same doors. So how do you break through the cacophony?
The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in.
With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. You can create orchestrated plays as soon as they are in-market when they are searching. So you can deliver fresh ideas based on knowledge and understanding of an account’s industry and unique business issues before everyone else.
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE