How to Become a Digital Leader in IoT

How | July 22, 2019 | Sponsored

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For manufacturers of intelligent machines and devices, connecting their products unleashes a whole new range of opportunities and competitive advantages that are transforming traditional product markets. Those that do not offer connected products are taking an increasingly large risk of their products becoming disrupted and unco

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ProRelevant Marketing Solutions

ProRelevant provides businesses both strategic & tactical decision support. For brands & enterprise clients, MarketSim Agent-based Modeling Marketing Analytics® drives increased revenue, profit, brand & share. The consumer-centric model uses a brand's true levers of growth to drive better ROMI (Return on Marketing Investment) and keep you ahead of the pack.

OTHER ARTICLES

Everything you need to know about account-based marketing

Article | March 3, 2020

What exactly is account-based marketing or ABM? In a nutshell, ABM is targeted marketing that uses personalized campaigns and messaging to effectively reach a small, specific audience. “The analogy I like to use is that you're fishing with a spear when you're using ABM, and you're fishing with a net in traditional marketing,” explains Steve Lendt, Motum B2B’s Director of Engagement and Analytics. After researching and identifying which accounts you wish to target, you can begin developing personalized campaigns and content to address their specific needs and goals.

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Article | March 3, 2020

Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. And don’t forget about your Customer Success team! So repeat after me: Selecting target accounts is a cross-functional project. Now, I know what you’re thinking “Sounds great, but building the model is hard and everything I read on the internet is just high level. And I need to know how to actually do it!”

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Account Selection: How To Win Before You Start

Article | March 3, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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How Lead Nurturing Works In Account-Based Marketing?

Article | March 3, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

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Spotlight

ProRelevant Marketing Solutions

ProRelevant provides businesses both strategic & tactical decision support. For brands & enterprise clients, MarketSim Agent-based Modeling Marketing Analytics® drives increased revenue, profit, brand & share. The consumer-centric model uses a brand's true levers of growth to drive better ROMI (Return on Marketing Investment) and keep you ahead of the pack.

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