How to Calculate the ROI of Personalization for Demand Generation

ANDY ZIMMERMAN |

article image
Measuring the return on investment for marketing activities is a constant challenge for marketers. At Evergage, we know the value of real-time personalization and have seen the significant lift it provides our customers, but we also know it can be a leap to those marketers investigating website personalization as a new initiative. After all, you shouldn’t invest in a solution without knowing the potential impact it can have on your business.

Spotlight

True Sales Results

True Sales Results provides innovative enterprise sales enablement and B2B demand generation services. Our customers range from start-ups going to market with a new product or service, to F100 companies that want progressive approaches to engage their customers and sell more effectively. Our unique blend of integrated sales and marketing services produces optimal sales results. We are always looking for top performing high technology based sales development reps. These contract positions are virtual, so you can work out of your house and avoid nasty commutes and travel. Work with some of the hottest technology companies in the world. We offer diverse projects and assignments assuring that you stay up to date with cutting edge technologies. We represent disruptive technologies going to market and selling to the enterprise such as Cloud, Social Media, Security, Database, Big Data, SaaS, IaaS, PaaS, Open Source, etc.

OTHER ARTICLES

What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

Read More
ABM ACCOUNTS

How to Improve ABM Programs with Interactive Content

Article | March 2, 2020

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

Read More

Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | March 2, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

Read More

Account-Based Marketing Is a B2B Strategy, Not a Tool

Article | March 2, 2020

Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key player in the account-based marketing (ABM) space. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet. I spoke with Sangram Vajre, one of Terminus’ three co-founders, to learn more about the platform and how an ABM approach is effective at reaching B2B buyers in a cluttered MarTech environment.

Read More

Spotlight

True Sales Results

True Sales Results provides innovative enterprise sales enablement and B2B demand generation services. Our customers range from start-ups going to market with a new product or service, to F100 companies that want progressive approaches to engage their customers and sell more effectively. Our unique blend of integrated sales and marketing services produces optimal sales results. We are always looking for top performing high technology based sales development reps. These contract positions are virtual, so you can work out of your house and avoid nasty commutes and travel. Work with some of the hottest technology companies in the world. We offer diverse projects and assignments assuring that you stay up to date with cutting edge technologies. We represent disruptive technologies going to market and selling to the enterprise such as Cloud, Social Media, Security, Database, Big Data, SaaS, IaaS, PaaS, Open Source, etc.

Events