How to Document Your Content Marketing Strategy

| November 4, 2016

article image
Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report from the Content Marketing Institute shows that fewer marketers are documenting their strategies this year than did in 2015 (32 percent vs. 35 percent). The challenge is figuring out how to document your content strategy. In today's post, we're going to dive into just that and look at seven ways that you can document your strategy to ensure that your campaigns will have the greatest chance to succeed. Having an in-depth understanding of your audience is the first step in creating a successful content strategy. There are key pieces of information you'll need to collect to ensure that your content will resonate and build trust.

Read more

Spotlight

Digital Brand Architects

DBA is a transformative digital agency that expertly juxtaposes digital strategy, social media innovation and influencer marketing.

OTHER ARTICLES

How To Determine If Account-Based Marketing Is Right For You

Article | March 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

Read More

How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

Read More

5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

Read More

How Lead Nurturing Works In Account-Based Marketing?

Article | March 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

Read More

Spotlight

Digital Brand Architects

DBA is a transformative digital agency that expertly juxtaposes digital strategy, social media innovation and influencer marketing.

Events