How to Document Your Content Marketing Strategy

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Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report from the Content Marketing Institute shows that fewer marketers are documenting their strategies this year than did in 2015 (32 percent vs. 35 percent). The challenge is figuring out how to document your content strategy. In today's post, we're going to dive into just that and look at seven ways that you can document your strategy to ensure that your campaigns will have the greatest chance to succeed. Having an in-depth understanding of your audience is the first step in creating a successful content strategy. There are key pieces of information you'll need to collect to ensure that your content will resonate and build trust.

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Well Done Marketing

Well Done Marketing works for clients that make the world a better place, and who are willing to be bold. We believe in honesty, kindness, and being choosy about who we work with. As individuals we are writers, designers, and account executives. We are tech workers, analysts, and strategists. But as an agency? As an agency, we are a strategic PR and marketing, creative, and web firm with old-school roots. We’re ahead of what’s trending online, but we still know how to design one mean bill stuffer.

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Well Done Marketing works for clients that make the world a better place, and who are willing to be bold. We believe in honesty, kindness, and being choosy about who we work with. As individuals we are writers, designers, and account executives. We are tech workers, analysts, and strategists. But as an agency? As an agency, we are a strategic PR and marketing, creative, and web firm with old-school roots. We’re ahead of what’s trending online, but we still know how to design one mean bill stuffer.

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