How to Find the Right SEO Partner for Your Business

PAT AHERN | July 1, 2018

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Ok, you’ve decided to begin the hunt for an SEO partner to help you scale. Now you find yourself stuck with one massive question: how do I find the right SEO partner? Finding the right SEO partner can be a challenge if you lack a strong understanding of search engine optimization. We’ve seen it countless times. A company is looking for SEO services and starts evaluating agencies to help them out, but doesn’t know where to start.

Spotlight

HiP B2B

HiP is a full-service B2B demand generation agency. We utilize content, email, historical data and marketing automation to drive high-value outcomes for marketing and technology clients. Our key differentiators include a vast contact database with millions of engagement points, extensive targeting options including historic behavior, impressive fulfillment speeds, and exemplary lead quality standards. HiP serves clients like Google, Oracle, Marketo, Adobe, Salesforce.com, CenturyLink, HP.com, ProofHQ, Workfront, Vidyard, Tealium and many others. Our methodology and services drive standard-setting lead counts for companies as diverse as IBM, Dell, Microsoft and others. HiP also has large relationships with all of the major B2B content syndicators and delivered over 750,000 qualified leads to clients in 2015. Our moderated LinkedIn group, “Demand Generation and Content Marketing”, has more than 6,900 members. HiP's CEO is recognized as a Top 25 Content Marketer, has over 13,400 followers

OTHER ARTICLES

Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | February 10, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

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How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | February 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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Learn from the Experts: Account Based (ABX) in This New World

Article | February 10, 2020

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts.

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The Ultimate Guide to Determining the ROI of Your ABM Campaign

Article | February 10, 2020

There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

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Spotlight

HiP B2B

HiP is a full-service B2B demand generation agency. We utilize content, email, historical data and marketing automation to drive high-value outcomes for marketing and technology clients. Our key differentiators include a vast contact database with millions of engagement points, extensive targeting options including historic behavior, impressive fulfillment speeds, and exemplary lead quality standards. HiP serves clients like Google, Oracle, Marketo, Adobe, Salesforce.com, CenturyLink, HP.com, ProofHQ, Workfront, Vidyard, Tealium and many others. Our methodology and services drive standard-setting lead counts for companies as diverse as IBM, Dell, Microsoft and others. HiP also has large relationships with all of the major B2B content syndicators and delivered over 750,000 qualified leads to clients in 2015. Our moderated LinkedIn group, “Demand Generation and Content Marketing”, has more than 6,900 members. HiP's CEO is recognized as a Top 25 Content Marketer, has over 13,400 followers

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