CORE ABM
Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers.
This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs.
However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market.
To assist firms in achieving this, the book gives a clear structure of:
The critical success factors and measurement techniques
The key principles of Account-Based Marketing
How to build, integrate, and expedite an account-based program
The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work.
Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver."
(Source – PR Newswire)
In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn.
About Momentum ITSMA
Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.
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ACCOUNT BASED DATA, ACCOUNT MANAGEMENT
DemandScience | January 11, 2023
On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer.
Chair and CEO of DemandScience, Peter Cannone, said, “Our mission is to provide B2B marketers with solutions that are effective, easy to use, and deliver rapid ROI. Winning 26 G2 awards across these categories validates our products and solutions,” He also said, “These awards are based directly on reviews from users and confirm our commitment to our global customers.”
DemandScience’s ABM Display and Intent Data, Content Syndication products won 12 awards in the following categories:
Easiest To Do Business With
Leader
High Performer
Easiest Setup
Users Love Us
DemandScience Intelligence, the firm’s solution that provides clients with operational global B2B data, won 14 awards in these categories:
Best Estimated ROI
High Performer
Fastest Implementation
Users Love Us
Sara Rossio, Chief Product Officer at G2, said, “Rankings on G2 reports are based on data provided to us by real software buyers,” Also explained, “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
(Source: GlobeNewswire)
About DemandScience
DemandScience is a global buyer intelligence leader accelerating demand generation for the world's leading software, technology, and B2B firms. The company offers healthy data and targeted buyer insights that align sales and marketing professionals with more qualified audiences, using decades of expertise in B2B market intelligence, analytics, content trends, and predictive intent. It promotes the use of data and predictive insights for sales and marketing professionals to improve their ability to identify potential customers, engage with them effectively, and convert them into buyers. Its goal is to help them achieve their growth targets.
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CORE ABM, ABM ACCOUNTS, TARGETED ACCOUNT STRATEGY
RollWorks | December 22, 2022
Contents
1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations
2. Efficient Go-to-market Strategies with ABM Partners
In the quest for reaching out to the most relevant accounts before your competitors do and boosting your sales volumes, account-based marketing has emerged as the most preferred sales and marketing strategy over the past few years. Particularly in 2022, RollWorks will have innovated their platform to be ready for intent data, CRM, sales personas, and advertising all in one place.
Privacy-compliant, comprehensive intent data helps your business find key account holders. Rich buyer intent data combines the impact of both your sales and marketing efforts. Powerful integrations are now possible with continuous innovation in ABM products thanks to research-oriented companies such as RollWorks.
1. Best-in-class Buyer Intent Data with RollWorks’ Collaborations
Companies can now identify in-market accounts using Rollworks’ collaboration with Bombora intent and G2 buyer intent in its product called RollWorks Keyword Intent. Reaching out to the most qualified accounts in the sales funnel that are ready to buy and easy to close is now possible using high-quality buyer intent data.
2. Efficient Go-to-market Strategies with ABM Partners
The market of ABM software is projected to reach USD 2131 million at 12.31% CAGR by 2030
Continuously enriching the tech stack of the ABM product using an ecosystem of partners creates an efficient go-to-market strategy. Unified integration of marketing, advertising, and sales tools to orchestrate maximum engagement across channels with a partner-friendly approach helps ABM platforms innovate and provide the most value from their products.
The most targeted, efficient, and interoperable ABM platforms bring together a host of solutions to deliver high ROI, seizing most of the opportunities when it comes to in-market accounts. This helps streamline your sales and marketing and avoid the time lost in between, even in uncertain times.
About RollWorks
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.
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