How to Implement Basic Lead Scoring for B2B Marketing

| February 6, 2019

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B2B Lead scoring seeks to answer a fundamental business question: “Which activities predict that a lead will become a customer?” The ideal outcome of lead scoring is that sales professionals are enabled to focus on the leads who are most likely to convert. At the same time, marketing experts can emphasize delivery of content that will foster long-term lead relationships.

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DEMANDBASE

Demandbase offers the only end-to-end ABM Platform that helps B2B companies identify, win and grow the accounts that matter most. Our success would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area.

OTHER ARTICLES

GENERATING LEAD THROUGH ACCOUNT BASED MARKETING

Article | February 12, 2020

Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program. In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways. Here are Account Based marketing best practices to generate more lead and grow your business progressively.

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The Benefits of ABM vs Standard Inbound Marketing

Article | March 2, 2020

The allure of Account Based Marketing (ABM) should be easy for anyone to understand. Conventional marketing techniques often operate based on a take-what-you-can-get approach, where content is created to appeal to a large audience and then dispersed far and wide with the hopes of reaching the most viable buyers possible. While this is an excellent way to increase brand presence and move large quantities of products, it doesn’t offer a great deal of control over who gets exposed to the content that you’ve made. If you’re looking for specificity when it comes to your marketing strategy targets, inbound marketing only has the capacity to work retroactively. It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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ABM or InBound Marketing, which is better for your B2B organization

Article | March 2, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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Everything you need to know about account-based marketing

Article | March 3, 2020

What exactly is account-based marketing or ABM? In a nutshell, ABM is targeted marketing that uses personalized campaigns and messaging to effectively reach a small, specific audience. “The analogy I like to use is that you're fishing with a spear when you're using ABM, and you're fishing with a net in traditional marketing,” explains Steve Lendt, Motum B2B’s Director of Engagement and Analytics. After researching and identifying which accounts you wish to target, you can begin developing personalized campaigns and content to address their specific needs and goals.

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Spotlight

DEMANDBASE

Demandbase offers the only end-to-end ABM Platform that helps B2B companies identify, win and grow the accounts that matter most. Our success would not be possible without the driven and collaborative teams here at Demandbase. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area.

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