How To Jump-Start Account-Based Marketing: Hint: Good Data Is Critical

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Marketing and sales departments are investing big time in technology to advance account-based marketing (ABM) as the strategy’s popularity soars. The trend is starting to pay off. Peterson reports SiriusDecisions clients have used ABM to increase a sales pipeline by 200 percent and average deal size by 20 percent. And a ZoomInfo ABM campaign grew our pipeline for a product by 114 percent and the related customer base by 30 percent in only 90 days.

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QuickPivot

QuickPivot is a unique kind of software company. We combine our innovative technology with marketing agency services and data management expertise to deliver a high performance, easy-to-use, multi-channel marketing platform. QuickPivot marketers can listen, react, and engage their customers to deliver what the customer wants, when they want it, wherever they are. With QuickPivot, you can market at 'customer speed' over the course of the buyer journey, improve your brand reputation, and increase each customer's lifetime value.

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Improve Your Marketing & Sales Alignment With Account-Based Marketing

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How To Determine If Account-Based Marketing Is Right For You

Article | February 28, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

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ABM or InBound Marketing, which is better for your B2B organization

Article | February 28, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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Spotlight

QuickPivot

QuickPivot is a unique kind of software company. We combine our innovative technology with marketing agency services and data management expertise to deliver a high performance, easy-to-use, multi-channel marketing platform. QuickPivot marketers can listen, react, and engage their customers to deliver what the customer wants, when they want it, wherever they are. With QuickPivot, you can market at 'customer speed' over the course of the buyer journey, improve your brand reputation, and increase each customer's lifetime value.

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