How To Launch An Account-Based Marketing Program From Scratch

ANDREA LECHNER-BECKER |

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Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. We’ve found the majority of B2B marketers are early in their ABM implementation. Most are currently researching its viability as a marketing strategy and trying to determine if it’s even a good fit for their business.

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Vortex Content Marketing

Whether it is a small writing project you have been putting off (hello, long-overdue customer announcement), a letter or email to introduce your company to prospects, or an in-depth branded White Paper to show off your credentials, Vortex Marketing can lift that load off you.

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5 Reasons to Consider Account-Based Selling

Article | April 1, 2020

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention rates.

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 1, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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Account-Based Marketing during a pandemic COVID 19

Article | April 1, 2020

The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols. This article will talk about how you can keep your account-based marketing running during a pandemic. You’ll get all the information you need to make an educated decision on how to lead your sales and marketing teams. This article will also highlight some modifiable tactics that can be used to help keep your ABM program running if employees have been forced to work from home, and so have your prospects in your target accounts.

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How to Develop An ABM Strategy for Healthcare and Life Sciences

Article | April 1, 2020

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings.

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Spotlight

Vortex Content Marketing

Whether it is a small writing project you have been putting off (hello, long-overdue customer announcement), a letter or email to introduce your company to prospects, or an in-depth branded White Paper to show off your credentials, Vortex Marketing can lift that load off you.

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