How to Pivot Your Social Media Strategy to Support Account-Based Marketing

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So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. A combination of organic and paid efforts and a strategic blend of listening and promoting strategies can make social media the perfect complement to a cross-channel ABM campaign.

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We help the grow the companies that move the world. Manufacturing, Logistics, and Information Technology businesses rely on us to craft and implement digital marketing strategies.Earn the attention you deserve from your target audience by crafting the right message and making sure it's available to them when they're ready for it.

OTHER ARTICLES

3 Reasons Why ABM is a Smart Strategy for Demand Generation Managers

Article | February 27, 2020

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Article | February 27, 2020

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Article | February 27, 2020

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ABM and Inbound marketing: A match made in heaven

Article | February 27, 2020

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Spotlight

Lead Harbor

We help the grow the companies that move the world. Manufacturing, Logistics, and Information Technology businesses rely on us to craft and implement digital marketing strategies.Earn the attention you deserve from your target audience by crafting the right message and making sure it's available to them when they're ready for it.

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