How to Prepare Contact AND Account DATA for an Account-Based Marketing Strategy

| July 20, 2019

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Leveraging research and commentary from industry analysts, ZoomInfo has put together the following step-by-step guide for optimizing account & contact data to support an account-based marketing strategies.

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Anthony Thomas Advertising

WE HELP BRANDS REACH AND CREATE AUTHENTIC CONNECTIONS WITH TODAY'S MAKERS & DIYers ATA is a creative marketing and advertising agency that understands today's makers & DIYers we know their language, how they access information, their process. We have the experience, tools, and resources to help your brand reach and create genuine connections with them. Project-Based, Full-Service: ATA is a full-service agency with the experience, tools and resources to bring your marketing programs to life quickly and effectively on time and on budget. We can work with you on a project-to-project basis or on an ongoing engagement whatever makes the best sense for your business.

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Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. And don’t forget about your Customer Success team! So repeat after me: Selecting target accounts is a cross-functional project. Now, I know what you’re thinking “Sounds great, but building the model is hard and everything I read on the internet is just high level. And I need to know how to actually do it!”

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Spotlight

Anthony Thomas Advertising

WE HELP BRANDS REACH AND CREATE AUTHENTIC CONNECTIONS WITH TODAY'S MAKERS & DIYers ATA is a creative marketing and advertising agency that understands today's makers & DIYers we know their language, how they access information, their process. We have the experience, tools, and resources to help your brand reach and create genuine connections with them. Project-Based, Full-Service: ATA is a full-service agency with the experience, tools and resources to bring your marketing programs to life quickly and effectively on time and on budget. We can work with you on a project-to-project basis or on an ongoing engagement whatever makes the best sense for your business.

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