How to Sell ABM to your Executive Team

Joanne | January 15, 2020

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We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works. However, there are still many challenges marketers face when trying to implement ABM, one of which includes getting buy-in from the C-Suite. Pitching an account-based marketing strategy to your executive team can be tricky. While ABM has shown to drive higher ROI than other forms of marketing, 84% to be exact, the C-Suite still needs a little more convincing. Today, we’re going to be your guide in pursuing your executive team to adopt ABM.

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Seraph Science

Seraph Science is a specialist in C-Suite marketing. We help our clients generate 6 to 7 figures in sales pipeline by connecting them with senior decision makers.Our mission is to help organisations successfully win new, high value clients by engaging at a senior level. We operate on a collaborative, risk sharing basis and deliver exceptional results.

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Spotlight

Seraph Science

Seraph Science is a specialist in C-Suite marketing. We help our clients generate 6 to 7 figures in sales pipeline by connecting them with senior decision makers.Our mission is to help organisations successfully win new, high value clients by engaging at a senior level. We operate on a collaborative, risk sharing basis and deliver exceptional results.

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