How to Sell ABM to your Executive Team

JOANNE | January 15, 2020

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We’ve said it once and we’ll say it again, the B2B marketing paradigm is shifting, and account-based marketing (ABM) is shaping up to be the new norm. Marketers everywhere are championing ABM because we all know it works. However, there are still many challenges marketers face when trying to implement ABM, one of which includes getting buy-in from the C-Suite. Pitching an account-based marketing strategy to your executive team can be tricky. While ABM has shown to drive higher ROI than other forms of marketing, 84% to be exact, the C-Suite still needs a little more convincing. Today, we’re going to be your guide in pursuing your executive team to adopt ABM.

Spotlight

NX Direct

Open since 2009, NX Direct is a leader in direct marketing and sales in Atlanta, Georgia! We have expanded into 3 new markets and have plans to expand to an additional 4 new markets over the course of 2017. Our firm partners with Fortune 500 companies focusing on increasing brand recognition and new account acquisition through retail-based channels. Companies choose to partner with us for a few reasons, one of the top being our commitment to excellence. Not only does NX Direct has proven to work systems and statistics that back up our ability to perform, we do so with the highest of integrity and values. Our team is professional and motivated to meet and exceed clients expectations.

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Spotlight

NX Direct

Open since 2009, NX Direct is a leader in direct marketing and sales in Atlanta, Georgia! We have expanded into 3 new markets and have plans to expand to an additional 4 new markets over the course of 2017. Our firm partners with Fortune 500 companies focusing on increasing brand recognition and new account acquisition through retail-based channels. Companies choose to partner with us for a few reasons, one of the top being our commitment to excellence. Not only does NX Direct has proven to work systems and statistics that back up our ability to perform, we do so with the highest of integrity and values. Our team is professional and motivated to meet and exceed clients expectations.

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