How to Set Up for ABM Pilot Success

| August 21, 2017

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This video covers best practices and tips for setting up your first ABM display program for success. It explains ABM display strategies that vary based on scale and size of target account lists and annual contract values (ACVs). We provide specific recommendations for number of ads served, program planning & budgeting, program duration tied to deal cycles and opportunity creation timeline, and more. Finally, we provide expected range of outcomes and key drivers to improve results.

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Hanapin Marketing

Hanapin Marketing is a premiere digital marketing agency focused exclusively on PPC (pay-per-click) marketing. Founded in 2004, the company manages and optimizes paid search programs in areas including search marketing, conversion rate optimization, lead generation, social advertising, remarketing, programmatic and display marketing. Hanapin's core objective is to maximize our clients' return on investment. Hanapin Marketing publishes the industry-leading blog, PPC Hero and produces the popular all PPC conference, Hero Conf. Hanapin’s client base includes big brands and Fortune 500 companies in a variety of verticals such as The Weather Channel, American Eagle, NPR, Home Depot, Icelandair, Education Affiliates, Friendly Planet Travel and Bozzuto.

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