How to Solve Three Big Data Challenges for Better Audience Targeting

Richard cordle | November 27, 2018

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Here in the Consult team, we have been thinking about what makes a great Data Strategy and why it’s so important to have one. It’s not always easy to know where to start when developing your own Data strategy, so in our latest blog, we’ll share some insights on how we have solved three data challenges this year. Here’s a look at the challenges and corresponding solutions: Building better use cases with a Data Management Platform (DMP) Challenge: You already have a DMP, but you are not happy with existing use cases and you don’t feel that you are getting enough out of the technology that’s been implemented. Solution: Some use cases are often overlooked because of a perceived difficulty in implementing them, sometimes the use cases stretch the capabilities of the technology or require more groundwork than normal to get up and running. We’ve found that whilst it’s important to ensure that these requirements are not overlooked in the technology onboarding process, it’s equally important to have a plan to keep on top of each use case as they are rolled out alongside your marketing activity.

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Services Plus, Inc.

Market Segmentation Specialty Packaging- It is our goal to create product impact at retail. We listen to your needs then create complete, innovative solutions from concept to delivery, allowing you to get to the market faster. • Multi- Packs • Bundle Packs • Retail Displays • Promotional Packs • Gifts Packs. Rapid Response- Service Plus has scalable capacity, people and process in place to quickly respond to our customer’s needs. A “can do” attitude permeates our organization and is noticed by our customers. Practical Ingenuity- Services Plus has creative ideas; customized services, and a find a better Way mindset that we use to drive Brand Enhancement. Best Overall Value- We use continuous improvement to advance quality and Smart Innovation to continually drive down cost. We share the cost savings with our customers.

OTHER ARTICLES

The Pareto Principle in Account-Based Marketing

Article | February 2, 2021

The Pareto Principle is introduced by an Italian economist - Vilfredo Pareto. According to this principle, for several results, 80% of the outcomes arise from 20% of the cause. Other variations of the Pareto principle states: 80% of the sales come from 20% of customers or 80% of marketing engagement comes from 20% of accounts. Many researchers believe that ABM is a descendent of the 80/20 rule. By following this rule, businesses can spend the bulk on creating personalized marketing campaigns for the 20% of customers who spent the most on the product or services of their company. How the Pareto Rule Brings Sales Growth? In ABM, the Pareto principle can be used as a guide to overcoming the business growth obstacle and acquiring extremely productive business solutions. So here are a few strategies that will assist in bringing the resources and attention to the top 20% of customers. 1. Identify Best Customers Companies might have hundreds or thousands of customers or prospect lists either from email, social media, or by the website. To ensure making a wise choice, it is a must to have a glance at the historical data of every account, then compare it with the ideal customer profile and determine which makes it to the list of the best customers. After finding the top customers for the business, assure to mark them as a top priority. 2. Locating Their Area An important factor is to check the Point-of-Sale platform and find the area from where the highest number of best customers belongs to. It will lead to determining the most suitable sales or marketing strategies that can boost the growth of the organization. 3. Rank The Need Of Customers After creating the list of best accounts or customers, try to dig a bit deeper and discover the want, need, or problems each customer has. If in case, the insight is not up to the mark, a company will have to form a team that can gather some information, by: Tracking customer’s social media Having a conversation with the customer Purchasing Insights from vendors. After finalizing the need list make sure to mark each with their importance and address them accordingly. 4. Offer Personalization Across Different Platform Marketing according to the way that connects with each customer deeply without engulfing the resource and budget can be achieved by making the process as automated as possible through hiring developers. Some of how businesses can personalize their channels are: Using images that shows the customer’s interested area Addressing each customer by their name Sharing related case studies with the customers Including a personalized note Remember to keep a track of the progress you made through these steps and modify your list and strategies based on them. Take Away! If used properly, the Pareto rule in account-based marketing helps a business in keeping the focus on what matters the most. It stops enterprises from multi-tasking all the time. With the help of the 80/20 rule, businesses can properly allocate time and resources to the areas that produce the best results. That being said, relocating the budget while cultivating time for referrals from the customers who generate long-term advantages is the core to sustainable growth.

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

Article | March 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are starting to see how ABM can improve revenue growth across the entire marketing cycle or product life cycle, not just at the top of the funnel where it’s most apparent. Followers of the SBI blog know that we’ve discussed the benefits and pitfalls of ABM for the last few years and that we believe it can drive tremendous results for revenue growth when planned, resourced, and executed correctly. For those unfamiliar with ABM, this short podcast with industry expert Sangram Vajre, “How to Implement and Utilize an ABM Program to Maximize Potential,” will provide an excellent background. And if you’re just getting started or want some structure on how you can go farther, we’ve developed this “ABM Approach Tool” to help you.

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The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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Spotlight

Services Plus, Inc.

Market Segmentation Specialty Packaging- It is our goal to create product impact at retail. We listen to your needs then create complete, innovative solutions from concept to delivery, allowing you to get to the market faster. • Multi- Packs • Bundle Packs • Retail Displays • Promotional Packs • Gifts Packs. Rapid Response- Service Plus has scalable capacity, people and process in place to quickly respond to our customer’s needs. A “can do” attitude permeates our organization and is noticed by our customers. Practical Ingenuity- Services Plus has creative ideas; customized services, and a find a better Way mindset that we use to drive Brand Enhancement. Best Overall Value- We use continuous improvement to advance quality and Smart Innovation to continually drive down cost. We share the cost savings with our customers.

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