Account Based Data, Targeted Account Strategy
Business Wire | July 19, 2023
UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences.
According to a recent study by Gartner1, 89 percent of boards agree that they are in a postdigital world, and digital is now an implicit part of growth strategies for their companies. Interestingly, an equal percentage of board directors no longer see digital as a separate strategy. This integration sets a new standard for leveraging data-driven strategies and enhancing the effectiveness of digital experiences. The joint integration enables organizations to more effectively validate assumptions and test hypotheses of digital customer interactions, allowing them to better deliver on customer needs throughout the digital journey.
With the UserTesting and Contentsquare integration, organizations can:
Identify customer preferences within Contentsquare and launch a UserTesting test to gauge the performance of digital experience options, uncovering deeper insights on overall customer engagement
Analyze UserTesting insights alongside Contentsquare experience data to troubleshoot issues and quantify how many customers might be impacted
Set experience thresholds and alerts with Contentsquare and quickly assess and respond to anomalies in CX by launching a UserTesting test to better understand why they’re occurring
Trigger Contentsquare Live Signals when a user encounters a bug or error and prompt them to join a UserTesting test to give feedback
“The combination of Contentsquare digital analytics and UserTesting insights equips brands with the intelligence they need to deliver the best possible customer journey from start to finish,” said Chris Formosa, Head of Global Technology Partnerships & Cloud Alliances at Contentsquare. “With Contentsquare’s rich behavioral data and UserTesting’s video-based insights, teams get the full picture of the online experience and can prioritize the most impactful improvements. Great experiences breed strong customer relationships, giving brands the leg up they need to thrive in the digital world.”
“By harnessing the combined strengths of Contentsquare and UserTesting, organizations can seamlessly connect their customers’ online behaviors with their underlying motivations,” said Rob Vandenberg, Global Vice President of Channels and Alliances at UserTesting. “Our joint integration empowers businesses to test hypotheses and validate assumptions about their digital experiences—bridging the gap between customer behavior and intent. Together, we help more than 190 customers deliver exceptional user experiences.”
UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from concept to execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input directly from customers–earlier in the process–helping to reduce guesswork, and bringing experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. For more information, visit http://www.contentsquare.com.
Account Based Analytics
Intent HQ | September 22, 2022
Intent HQ, the customer AI analytics platform company, launches Audience AI, the first AI-guided dynamic audience builder for telco marketers. Audience AI is designed to help telcos identify new hidden opportunities within their customer base and achieve significantly improved campaign performance. It uses machine learning to find target consumers based on behavioral similarity indicators without needing data scientists or business intelligence (BI) intervention.
Intent HQ believes telco marketers are missing out on many new revenue-generating opportunities because they cannot achieve the right level of relevance when it comes to audience selection. Due to a lack of appropriate tools, campaign building takes too long, and existing practices fail to identify the best audiences for each marketing message. These lead times and suboptimal audience selection lead to missed opportunities, greater opt-outs, and customer brand fatigue. Audience AI was designed to solve these problems.
Audience AI delivers outstanding revenue growth for Verizon Protect campaign.
Audience AI was used by the Verizon consumer marketing team to better target and expand the audiences for Verizon Protect, the company’s leading device insurance product. Protect is offered periodically during time-limited “open enrollment” campaigns and is targeted to customers who had not elected to add Protect at the time of their device purchase.
Audience AI achieved outstanding results for the campaign:
51% incremental take rate from the campaign compared to the existing audience selection model
$378k incremental revenue generated
Three key features of Audience AI
As a self-serve audience-building tool for increasing campaign relevancy and ROI, Audience AI offers the following essential features:
Simple. Audience AI has an easy-to-navigate user interface. Any member of the marketing team can feasibly turn around effective campaign audiences without the need for specialist support.
Responsive. Marketing users can query a range of predictive indicators in real-time to identify their target customers.
Audience building has been a complex and time-consuming job that relies upon human intuition supported by data analyst teams. Audience AI makes the process much easier, taking the guesswork out of audience development and saving campaign managers hours of time.
Safe. Audience AI bypasses the need for extensive legal approvals by utilizing the Intent HQ SafeSignal engine to deliver privacy-safe audience data.
How Audience AI works
Audience AI is a machine learning tool that uses behavioral and/or event-based inputs to create an audience ‘seed’. Intent HQ’s proprietary data science algorithms create a viable and relevant campaign audience at a statistically significant scale.
What the industry thinks about Audience AI
Patrick Fagan, Head of Behavioural Science at Kubik Intelligence says, “Audience AI is the only audience creation solution that harnesses the power of machine learning to analyze weblogs and other behavioral data. This allows telco marketers to build targets of behaviorally similar customers that would not otherwise be easily identifiable. Most importantly, it has full consumer privacy baked into the design.”
Andy Herz, Director, Value-Based Marketing at Verizon, says, “We wanted to see if we could take our audience targeting to the next level by leveraging behavioral insights developed with Intent HQ’s platform. Our goal is to create marketing that is so relevant to our customers that they view our messages as helpful suggestions as if we were a friend. Audience AI is helping us do that by giving our marketers fingertip access to human-level insights and making them truly actionable. The results have been exceeding expectations, sometimes by a very wide margin.”
See Audience AI in action at Digital Transformation World.
Intent HQ will launch Audience AI at TM Forum’s Digital Transformation World in Copenhagen, 20 – 22 September 2022.
Visit booth 249 in the Quad to see this unique martec solution in action.
About Intent HQ. Unlocking customer intent.
Intent HQ is an AI analytics platform company that enables service providers, such as telecommunication companies, to leverage previously untapped subscriber data to significantly improve marketing campaign lift and generate new revenue streams through data monetization. Unlocking customer intent, our proprietary privacy-safe platform uses advanced AI and machine learning to draw on detailed insights gathered from diverse behavioral data sets. This allows our clients to take marketing and customer experience to a new level of personalization while completely preserving privacy and compliance. Nominated as one of the fastest-growing companies on the FT 1000 ranking, Intent HQ is a global team of 100+ data scientists, digital marketers, CRM experts, and psychologists with operations in London, New York, Barcelona, and Lisbon. To learn more about Intent HQ and its range of products, go to www.intenthq.com.
Account Based Data
RollWorks | September 09, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audiences on LinkedIn.
With this news, RollWorks builds upon its current integration for LinkedIn that allows customers to run their single image Sponsored Content ads through the RollWorks platform via their RollWorks account. The new integration allows customers to connect their own LinkedIn Campaign Managers account, which provides the flexibility to push RollWorks-created Audience Lists to their LinkedIn Campaign Manager account and leverage all LinkedIn ad formats and targeting capabilities.
"RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks.
"RollWorks focuses on the most relevant, high-quality prospects, and gives organizations a simple way to engage those targets," said Mike Stocker, SVP of Partnerships at RollWorks. "Audience Syncing is a powerful new integration that strengthens our ongoing collaboration with LinkedIn and gives our customers more flexibility to use RollWorks and LinkedIn together in the way that works best for them."
Using Audience Syncing for LinkedIn, customers can:
Get even more targeted with LinkedIn audiences using RollWorks' segmentation capabilities: a huge value-add to account-based marketers using both platforms RollWorks segmentation creates hyper-specific targeting using specific attributes like intent, engagement, and G2 searches. Customers can then layer on native LinkedIn facets like Job Title, Member Skills, and Company Growth Rate.
Use all available LinkedIn ads: building off of the current RollWorks integration with LinkedIn Ads, which offers single image sponsored content ads, customers can now use all LinkedIn ads, such as Video, Event, Lead Gen Forms, Conversation Ads.
Connect multiple LinkedIn Campaign Manager accounts to RollWorks
Learn more about how to easily sync your RollWorks Audiences to your LinkedIn ad accounts.
If you're at HubSpot INBOUND® 22 in Boston this week, stop by the ABM For Small Teams session with Randi Barshack, CMO of RollWorks, and Kaitlin Bellay, Head of Partner Marketing at LinkedIn, today, Thursday, September 8, at 2:20 pm ET in the LinkedIn Lounge. And check out the complete list of RollWorks events at HubSpot INBOUND activities here.
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.