How to Track Down Your Target Market

| June 7, 2016

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In this video, Danny Iny explains that in order to find out where your customers "hang out" you need a very detailed idea of who exactly they are; both their demographics and psychographics…

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Rapid Innovation Group

Founded in 2003, RIG is a specialist strategy and execution firm dedicated to addressing the specific challenges of entrepreneurial, technology-based companies with high growth potential. Our mission is to build client value while mitigating market and people risk. We work together with our clients to validate business models, develop scalable revenue-winning capabilities, and engineer transformational deals. We help our clients make best use of their investment funding and achieve the proof they need to drive their valuation, secure funding, and execute an optimal exit. Our clients aim for market leadership, and we measure our success in terms of their growth. We work according to an innovative remuneration model which ensures a direct alignment of interest between us and our clients. Because we share risk with our clients, our strategy is to work closely with only a small portfolio of companies over an extended period. We seek to identify organisations in whose businesses we see grea

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7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

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There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

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The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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Some B2B marketers tell me they think account-based marketing (ABM) will eventually replace demand marketing. Some think ABM is just a new buzzword for the data-driven demand marketing they have always practiced. Others tell me that demand marketing and ABM are completely different strategies that should exist on their own within a company. To me, all of these different viewpoints are rooted in the fact that the B2B marketing ecosystem is in a state of rapid evolution and innovation and that’s fantastic for those of us in the B2B marketing profession!

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Aligning Account-Based Marketing and Account-Based Selling for a Better Customer Experience

Article | March 27, 2020

In today’s world of rapid-fire product release where – it’s been said – if your product is good someone will copy it, what sets one company apart from the next when everything else is equal? When product and price are virtually the same, how do you differentiate your product from the next company’s? The answer is simple and yet sometimes so elusive: customer experience. So, how can marketers and salespeople work together to improve the customer experience? Implementing account-based marketing (ABM), and tightly aligning marketing and sales, is the number one value marketers can bring to the customer experience today. ABM is the strategy of defining the target list of accounts that you want to approach, and creating the channels, messaging and content to communicate with them in a way that feels personalized. Rather than marketing and sales speaking to a persona, you go deeper and speak at the brand level and the individual level. According to a Forrester study on the state of ABM, “When it comes to business value, 37 percent of those responding say they can demonstrate tighter coordination between marketing and sales.”

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Spotlight

Rapid Innovation Group

Founded in 2003, RIG is a specialist strategy and execution firm dedicated to addressing the specific challenges of entrepreneurial, technology-based companies with high growth potential. Our mission is to build client value while mitigating market and people risk. We work together with our clients to validate business models, develop scalable revenue-winning capabilities, and engineer transformational deals. We help our clients make best use of their investment funding and achieve the proof they need to drive their valuation, secure funding, and execute an optimal exit. Our clients aim for market leadership, and we measure our success in terms of their growth. We work according to an innovative remuneration model which ensures a direct alignment of interest between us and our clients. Because we share risk with our clients, our strategy is to work closely with only a small portfolio of companies over an extended period. We seek to identify organisations in whose businesses we see grea

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