How To Train Your Sales Reps With Buyers In Mind

| December 30, 2018

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You’ve likely heard the phrase “beauty is in the eye of the beholder.” In other words, the person observing something gets to decide its worth and what I think is beautiful and what you find beautiful may differ wildly! The same principle holds true with sales enablement. When we prepare sales reps with content, training, coaching, and technology, we often judge their effectiveness by whether they hit their quotas and revenue targets. Make no mistake those metrics are indeed important in sales. But in my experience, the ultimate measurement for sales enablement leaders is how buyers feel about their interactions with the company’s reps. That is, sales enablement is in the eye of the buyer. Good impressions are critical because, in business-to-business (B2B) selling, your sales force really is your brand. That brand comes to life every time a business development rep (BDR) knocks on a door or sends an email or an account rep delivers a pitch.

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HQL Solutions

Founded in 2017, HQL Solutions is a GDPR compliant research and analytics firm that partners with businesses globally across multiple industry types. We believe in our client satisfaction, hence our prime focus has always been quality and on time delivery.

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Spotlight

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Founded in 2017, HQL Solutions is a GDPR compliant research and analytics firm that partners with businesses globally across multiple industry types. We believe in our client satisfaction, hence our prime focus has always been quality and on time delivery.

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