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How to Use Tumblr for Social Media Marketing

Seven Tips to Maximize Social Media Marketing Effectiveness on Tumblr is an often-overlooked goldmine for social media marketers; it boasts 241.5 million blogs and over 113 billion posts, has a longer average visit than Facebook or Instagram, and had an unprecedented 94% growth of users over last year.  Needless to say Tumblr is incredibly hot right now and maintaining a viable presence here is essential for most contemporary social media campaigns.  However, it also has a unique set of rules for success that often cause marketers to incorrectly or inadequately utilize this valuable social media outlet.  Because of this I boiled down everything you need to know about Tumblr to the seven most critical points, so you can start reaping the rewards of this incredibly powerful platform today.

Spotlight

Forrester

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients.

OTHER ARTICLES
Buyer Intent Data

How Predictive Analytics Contributes to Pipeline and Revenue Growth

Article | October 7, 2022

For B2B marketers like you, wouldn’t it be great to know which buyers are ready to purchase and when? It would be, but this doesn’t generally happen. Marketing and sales teams across businesses spend their time trying to find the perfect prospects instead of focusing on selling to the accounts that actually want to buy. What Goes into Prospecting? Prospecting is an entire process that is not only time-consuming but might not lead to anything worthwhile. Common steps involved in prospecting include: Finding accounts that fit your target account profile Zeroing in on the point of contact to get in touch with the account Creating messaging to influence prospect’s buying decision Wait for the prospect to answer calls It is no wonder that prospecting is the most difficult part of sales. According to research by Sales Insights Lab, 50% of the prospects you go after aren’t a good fit for your product. To add to the mix, sorting through incomplete forms, questionnaires, anonymous web visits, and event attendee lists is backbreaking work. Predictive Analytics: Pipeline Growth and Revenue Covered ABM relies heavily on high-quality data management and analysis. It is based on quality and, not quantity. It can succeed only if the prospect account’s data like management hierarchy, business practices, pain points, requirements, etc. is interpreted, analyzed and utilized properly. This is where predictive analytics comes in. A predictive analytics model looks at how different parts of an account relate to each other and ranks them. A large amount of data can be successfully interpreted this way. Data mining, statistics, and text analytics uncover different patterns and relationships to give insights into an account’s behavior and outcomes based on data. A Predictive Analytics Model Boosts Your ABM Strategy Here is how predictive analytics can boost your ABM strategy: Prioritizing Accounts Based on Rating Marketing representatives need to approach prospects at the right time to capture expected revenue. Predictive analytics gives real-time data, forecasts into when to approach a prospect to get the conversion. With deep data insights, predictive analytics optimizes ABM and the allocated marketing budget. Personalized Messaging Personalized messaging is possible only when the data at hand goes beyond account intelligence-based numbers. Predictive analytics goes a step ahead, forecasts buyer behavior and gives marketers a tool to create content that appeals to every individual in the prospect account’s buying group and leads to conversion. Objective Scoring As accounts near the end of the sales funnel, predictive analytics forecasts the best time for sales overview, so risks like data deletion are bypassed. Getting Ready to Adopt Predictive Analytics To adopt predictive analytics in your ABM strategy, you need to follow these steps: Create an ABM-centric organization where content marketers apply ABM Marketing and sales teams need to understand predictive insights and its implementation in ABM Align your marketing and sales teams Decision makers understand predictive insights and how they are used at the grass-root level Wrapping It Up! Focus your investments on an intent data set based on predictive analytics and AI learning to make the most of the high-quality data insights without worrying about underlying technologies.

Read More
Buyer Intent Data

Increasing ABM Engagement through Sales Empowerment

Article | September 11, 2023

ABM implementation may be commonplace in the B2B domain, but the application of fundamental ABM concepts is not consistent. This inconsistency can impact the success of an ABM strategy. So, how can you ensure the success of your ABM? Follow these four simple steps: Look for Potential in Target Accounts Your sales team must investigate the target accounts' potential. The sales team must act confidently when a buying group becomes active. Your team should build relationships with unengaged buying groups. This helps inspire new buying initiatives. It may also increase the buying group's proactivity. Go Beyond the Lead-based Approach Your sales and marketing teams must move past their lead-based approach for ABM to work properly. Leads alone won't deliver the desired impact and may even have negative effects. Sales management must understand the subtleties and motivate change in mindsets and processes. Participate in Buying Group Marketing Your sales team needs better group and individual monitoring technologies to implement buying group marketing to ABM. Quality purchase intent data can provide insights into the behavior of target account individuals. Appropriate intent data can show which solutions and purchase-related topics resonate with each buyer. Your team can then create better tactics and outreach. Upgrade Your Sales Approaches Present a high-value offer (HVO) that combines insights into the buying group's needs and interests, as well as their business. Address the challenges that you are facing in ABM execution with this HVO. Bring together your marketing, sales, and account executives to chalk out relevant processes, roles, and responsibilities. With an Empowered Sales Team, Your ABM Engagement Rises An enabled sales team can help you drive improved revenue from a defined set of target accounts if it has the right approach and flexibility to optimize its processes and responsibilities.

Read More
Buyer Intent Data

ABM and AI: Friends or Foe?

Article | August 23, 2022

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

Read More
Core ABM

In Focus: Account Mapping in ABM

Article | August 5, 2022

Account mapping is the process of identifying and structuring your target accounts, as well as the important individuals within them, for your ABM strategy. This stage comes after you've established the objective of your ABM strategy. After you've chosen and sorted your target accounts, you can develop a communication and engagement strategy to influence them. Account Mapping for B2B Marketing For B2B marketers like you, account mapping comes in handy to gain insights into the budget cycles of target accounts. This helps your marketing teams run their campaigns based on the time of year where customers are more likely to have the budget to spend on new solutions. Apart from this, once you identify target personas and buyer personas relevant to your ABM strategy, your marketing campaigns can precisely target these personas. As a result, your campaigns will be relevant and successful and can bring you the conversions you desire. Effective Account Mapping for ABM Success While mapping account for ABM strategy, you need to follow these four crucial steps: Identify the Target Account’s Key Decision-makers and Influencers Target accounts with department structures are usually complex and have multiple influencers. The larger the company and the account, the more difficult it is to identify the decision makers or the buying group committee that makes the purchase decisions. Collecting contacts, documenting details, and understanding the buyer roles and responsibilities of these decision makers is the first step. Once you get this information, create a visual map of the decision markers for your team and the sales teams so your targeting strategies align. Investigate Your Target Account’s Critical Pain Points Gather information on the key accounts and stakeholders in the target account. Determine their requirements, pain points, challenges, and frustration. Discovery calls, search intent, social listening, Google Alerts, and press releases are some ways to find out this information. You can also engage ABM platforms and solutions providers to get deep insights into the account and the group of decision-makers. You should closely collaborate with sales so they can share insights on the challenges customers and prospects share with them. Once you have all the data you need on the target account’s pain points, move to the next step: designing a content strategy to address these pain points with solid solutions. Develop Content and Messages that Appeal to Decision Makers Find the right channels to approach decision makers; determine what time of the day or what days of the week they prefer to connect; and when they are likely to consume content on a particular channel. After you find this information, you know when and where to connect with them and how to engage them in a productive conversation. Create Content and Messaging that Aligns with the Decision Makers Each person in the decision-making group (buying group committee) may consume content differently. You need to tailor your content to target each of the decision makers to influence their buying decisions. You might not need to create all the content from scratch. Repurposing existing content in a relevant way can save you time, money, and effort. However, you need to make sure that your content is convincing enough to influence the buying decisions of the buying committee members. Final Thoughts Account mapping is vital for ABM success and to maintain market competitiveness. It helps you determine who the decision makers are in your target account, so you can build the right communication plan and content to convert the account into a long-term customer.

Read More
Buyer Intent Data

Intent Marketing: Removing Guesswork Out of Marketing

Article | October 7, 2022

For B2B marketers like you, wouldn’t it be great to know which buyers are ready to purchase and when? It would be, but this doesn’t generally happen. Marketing and sales teams across businesses spend their time trying to find the perfect prospects instead of focusing on selling to the accounts that actually want to buy. What Goes into Prospecting? Prospecting is an entire process that is not only time-consuming but might not lead to anything worthwhile. Common steps involved in prospecting include: Finding accounts that fit your target account profile Zeroing in on the point of contact to get in touch with the account Creating messaging to influence prospect’s buying decision Wait for the prospect to answer calls It is no wonder that prospecting is the most difficult part of sales. According to research by Sales Insights Lab, 50% of the prospects you go after aren’t a good fit for your product. To add to the mix, sorting through incomplete forms, questionnaires, anonymous web visits, and event attendee lists is backbreaking work. Predictive Analytics: Pipeline Growth and Revenue Covered ABM relies heavily on high-quality data management and analysis. It is based on quality and, not quantity. It can succeed only if the prospect account’s data like management hierarchy, business practices, pain points, requirements, etc. is interpreted, analyzed and utilized properly. This is where predictive analytics comes in. A predictive analytics model looks at how different parts of an account relate to each other and ranks them. A large amount of data can be successfully interpreted this way. Data mining, statistics, and text analytics uncover different patterns and relationships to give insights into an account’s behavior and outcomes based on data. A Predictive Analytics Model Boosts Your ABM Strategy Here is how predictive analytics can boost your ABM strategy: Prioritizing Accounts Based on Rating Marketing representatives need to approach prospects at the right time to capture expected revenue. Predictive analytics gives real-time data, forecasts into when to approach a prospect to get the conversion. With deep data insights, predictive analytics optimizes ABM and the allocated marketing budget. Personalized Messaging Personalized messaging is possible only when the data at hand goes beyond account intelligence-based numbers. Predictive analytics goes a step ahead, forecasts buyer behavior and gives marketers a tool to create content that appeals to every individual in the prospect account’s buying group and leads to conversion. Objective Scoring As accounts near the end of the sales funnel, predictive analytics forecasts the best time for sales overview, so risks like data deletion are bypassed. Getting Ready to Adopt Predictive Analytics To adopt predictive analytics in your ABM strategy, you need to follow these steps: Create an ABM-centric organization where content marketers apply ABM Marketing and sales teams need to understand predictive insights and its implementation in ABM Align your marketing and sales teams Decision makers understand predictive insights and how they are used at the grass-root level Wrapping It Up! Focus your investments on an intent data set based on predictive analytics and AI learning to make the most of the high-quality data insights without worrying about underlying technologies.

Read More
Buyer Intent Data

2023 Buyer Intent Data Trends: What Growing Businesses Need to Know

Article | September 11, 2023

ABM implementation may be commonplace in the B2B domain, but the application of fundamental ABM concepts is not consistent. This inconsistency can impact the success of an ABM strategy. So, how can you ensure the success of your ABM? Follow these four simple steps: Look for Potential in Target Accounts Your sales team must investigate the target accounts' potential. The sales team must act confidently when a buying group becomes active. Your team should build relationships with unengaged buying groups. This helps inspire new buying initiatives. It may also increase the buying group's proactivity. Go Beyond the Lead-based Approach Your sales and marketing teams must move past their lead-based approach for ABM to work properly. Leads alone won't deliver the desired impact and may even have negative effects. Sales management must understand the subtleties and motivate change in mindsets and processes. Participate in Buying Group Marketing Your sales team needs better group and individual monitoring technologies to implement buying group marketing to ABM. Quality purchase intent data can provide insights into the behavior of target account individuals. Appropriate intent data can show which solutions and purchase-related topics resonate with each buyer. Your team can then create better tactics and outreach. Upgrade Your Sales Approaches Present a high-value offer (HVO) that combines insights into the buying group's needs and interests, as well as their business. Address the challenges that you are facing in ABM execution with this HVO. Bring together your marketing, sales, and account executives to chalk out relevant processes, roles, and responsibilities. With an Empowered Sales Team, Your ABM Engagement Rises An enabled sales team can help you drive improved revenue from a defined set of target accounts if it has the right approach and flexibility to optimize its processes and responsibilities.

Read More
Buyer Intent Data

Transform Your Business into a Sales Machine with Buyer Intent Data

Article | August 23, 2022

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

Read More
Core ABM

In Focus: Account Mapping in ABM

Article | August 5, 2022

Account mapping is the process of identifying and structuring your target accounts, as well as the important individuals within them, for your ABM strategy. This stage comes after you've established the objective of your ABM strategy. After you've chosen and sorted your target accounts, you can develop a communication and engagement strategy to influence them. Account Mapping for B2B Marketing For B2B marketers like you, account mapping comes in handy to gain insights into the budget cycles of target accounts. This helps your marketing teams run their campaigns based on the time of year where customers are more likely to have the budget to spend on new solutions. Apart from this, once you identify target personas and buyer personas relevant to your ABM strategy, your marketing campaigns can precisely target these personas. As a result, your campaigns will be relevant and successful and can bring you the conversions you desire. Effective Account Mapping for ABM Success While mapping account for ABM strategy, you need to follow these four crucial steps: Identify the Target Account’s Key Decision-makers and Influencers Target accounts with department structures are usually complex and have multiple influencers. The larger the company and the account, the more difficult it is to identify the decision makers or the buying group committee that makes the purchase decisions. Collecting contacts, documenting details, and understanding the buyer roles and responsibilities of these decision makers is the first step. Once you get this information, create a visual map of the decision markers for your team and the sales teams so your targeting strategies align. Investigate Your Target Account’s Critical Pain Points Gather information on the key accounts and stakeholders in the target account. Determine their requirements, pain points, challenges, and frustration. Discovery calls, search intent, social listening, Google Alerts, and press releases are some ways to find out this information. You can also engage ABM platforms and solutions providers to get deep insights into the account and the group of decision-makers. You should closely collaborate with sales so they can share insights on the challenges customers and prospects share with them. Once you have all the data you need on the target account’s pain points, move to the next step: designing a content strategy to address these pain points with solid solutions. Develop Content and Messages that Appeal to Decision Makers Find the right channels to approach decision makers; determine what time of the day or what days of the week they prefer to connect; and when they are likely to consume content on a particular channel. After you find this information, you know when and where to connect with them and how to engage them in a productive conversation. Create Content and Messaging that Aligns with the Decision Makers Each person in the decision-making group (buying group committee) may consume content differently. You need to tailor your content to target each of the decision makers to influence their buying decisions. You might not need to create all the content from scratch. Repurposing existing content in a relevant way can save you time, money, and effort. However, you need to make sure that your content is convincing enough to influence the buying decisions of the buying committee members. Final Thoughts Account mapping is vital for ABM success and to maintain market competitiveness. It helps you determine who the decision makers are in your target account, so you can build the right communication plan and content to convert the account into a long-term customer.

Read More
MORE ARTICLES

Spotlight

Forrester

Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 70 million real-time feedback votes; and the shared wisdom of our clients.

Related News

Core ABM, Account Based Execution

Hootsuite Welcomes Elina Vilk as Chief Marketing Officer

Business Wire | August 21, 2023

Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky. "As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novoselsky, CEO of Hootsuite. “With that she builds authentic relationships that drive revenue and through her role will help guide our customers to do the same.” Elina joins the Hootsuite nest most recently from WooCommerce where she was global CMO. Prior to that, Elina has led global marketing teams at Meta, PayPal, eBay and Visa. “The future of marketing is relationships - and in our increasingly digital world, where better to forge those relationships than on social,” said Vilk. “I’m truly invigorated to be joining Hootsuite at this unique time when the true value of social for businesses and brands has only just started to be realized. I look forward to driving even more value and strengthening those relationships for and with our customers.” With over two decades of marketing experience, Elina brings a customer first approach to the CMO role at Hootsuite. She is a design thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights and customer driven innovation. “Our audience is 35 times larger than that of our competitors—marketers trust Hootsuite to be their guide to the wild world of social,” added Novoselsky. “I am thrilled to welcome Elina to the nest to continue to provide our customers with what they need to innovate on social.” About Hootsuite Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Read More

Account Based Data

FlashCloud Launches Social Intent for B2B Social Media Prospecting

FlashCloud Intelligence | March 06, 2023

FlashCloud Intelligence, a prominent company offering Go-to-Market intelligence solutions, has recently introduced a new feature called Social Intent. This feature provides B2B sellers with buying intent signal data, enabling them to identify potential prospects discussing particular keywords or topics on social media. The Social Intent feature enables B2B sellers to identify potential prospects who have shown an interest in their products or services. By providing real-time insights into the social media activities of these prospects, sellers can customize their sales approach and interact with them at the optimal moment. By utilizing sophisticated machine learning algorithms, Social Intent can scrutinize conversations on social media and detect buying signals that signal a prospect's inclination towards a particular product or service. This functionality is capable of analyzing social media conversations on a variety of platforms. Social Intent enables B2B sellers to: Detect prospects who are discussing specific keywords or topics on social media Reach out to prospects with a personalized sales pitch at the most opportune moment Boost the likelihood of closing a deal by focusing on engaged prospects. All users of FlashCloud Intelligence's primary product, FlashInfo, can now access the Social Intent feature. FlashInfo provides up-to-the-minute market trend analysis, competitor updates, and customer behavior insights, empowering B2B sellers to make knowledgeable choices. About FlashCloud Intelligence FlashCloud Intelligence is a leading provider of data-driven solutions that enable businesses to make better decisions. It offers various services, including market research, competitive analysis, and customer insights, which utilize advanced technologies such as AI and ML. In addition, FlashCloud Intelligence specializes in providing Go-to-Market intelligence solutions that help clients stay ahead of the competition. Its flagship product, FlashInfo, provides real-time insights into market trends, competitor activities, and customer behavior. At the same time, its latest feature, Social Intent, enables B2B sellers to identify prospects discussing specific keywords on social media. With a focus on helping clients gain a competitive advantage, FlashCloud Intelligence is committed to delivering innovative and practical solutions to meet their customers' evolving needs.

Read More

Core ABM

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™

Madison Logic | January 14, 2022

On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision. Amongst the vendors evaluated in the Report, Madison Logic’s ability to activate digital account-based marketing programs across ABM content syndication, ABM social via LinkedIn and ABM display advertising was unique as reported by clients. Its multi-channel digital approach towards ABM drives growth at organizations across the world. “Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. “Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle." Madison Logic enables growing middle-market companies and enterprises to leverage proprietary buyer intent signals to pinpoint and focus on their target accounts, activate data-driven programs across primary channels that revenue marketers rely on, and quantify the impact on business growth and pipeline opportunities. It recently announced the release of the ML Platform. It is a data-driven platform with multi-channel media activation, ML Insights, and account measurement platform. The data from these three independent signals provides global B2B marketers with a comprehensive view of companies demonstrating the highest purchase intent. The Gartner Report evaluates seven vendors offering account-based marketing platforms based on their completeness of vision and ability to execute. According to Gartner, the Reports are made after rigorous, fact-based research in specific markets. They offer an analysis of how providers fare in the market by considering growth and distinct differentiation. Providers are categorized into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The Critical Capabilities Report on which Madison Logic has got its highest score, gives in-depth insight into the product offerings of recognized members.

Read More

Core ABM, Account Based Execution

Hootsuite Welcomes Elina Vilk as Chief Marketing Officer

Business Wire | August 21, 2023

Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky. "As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novoselsky, CEO of Hootsuite. “With that she builds authentic relationships that drive revenue and through her role will help guide our customers to do the same.” Elina joins the Hootsuite nest most recently from WooCommerce where she was global CMO. Prior to that, Elina has led global marketing teams at Meta, PayPal, eBay and Visa. “The future of marketing is relationships - and in our increasingly digital world, where better to forge those relationships than on social,” said Vilk. “I’m truly invigorated to be joining Hootsuite at this unique time when the true value of social for businesses and brands has only just started to be realized. I look forward to driving even more value and strengthening those relationships for and with our customers.” With over two decades of marketing experience, Elina brings a customer first approach to the CMO role at Hootsuite. She is a design thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights and customer driven innovation. “Our audience is 35 times larger than that of our competitors—marketers trust Hootsuite to be their guide to the wild world of social,” added Novoselsky. “I am thrilled to welcome Elina to the nest to continue to provide our customers with what they need to innovate on social.” About Hootsuite Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Read More

Account Based Data

FlashCloud Launches Social Intent for B2B Social Media Prospecting

FlashCloud Intelligence | March 06, 2023

FlashCloud Intelligence, a prominent company offering Go-to-Market intelligence solutions, has recently introduced a new feature called Social Intent. This feature provides B2B sellers with buying intent signal data, enabling them to identify potential prospects discussing particular keywords or topics on social media. The Social Intent feature enables B2B sellers to identify potential prospects who have shown an interest in their products or services. By providing real-time insights into the social media activities of these prospects, sellers can customize their sales approach and interact with them at the optimal moment. By utilizing sophisticated machine learning algorithms, Social Intent can scrutinize conversations on social media and detect buying signals that signal a prospect's inclination towards a particular product or service. This functionality is capable of analyzing social media conversations on a variety of platforms. Social Intent enables B2B sellers to: Detect prospects who are discussing specific keywords or topics on social media Reach out to prospects with a personalized sales pitch at the most opportune moment Boost the likelihood of closing a deal by focusing on engaged prospects. All users of FlashCloud Intelligence's primary product, FlashInfo, can now access the Social Intent feature. FlashInfo provides up-to-the-minute market trend analysis, competitor updates, and customer behavior insights, empowering B2B sellers to make knowledgeable choices. About FlashCloud Intelligence FlashCloud Intelligence is a leading provider of data-driven solutions that enable businesses to make better decisions. It offers various services, including market research, competitive analysis, and customer insights, which utilize advanced technologies such as AI and ML. In addition, FlashCloud Intelligence specializes in providing Go-to-Market intelligence solutions that help clients stay ahead of the competition. Its flagship product, FlashInfo, provides real-time insights into market trends, competitor activities, and customer behavior. At the same time, its latest feature, Social Intent, enables B2B sellers to identify prospects discussing specific keywords on social media. With a focus on helping clients gain a competitive advantage, FlashCloud Intelligence is committed to delivering innovative and practical solutions to meet their customers' evolving needs.

Read More

Core ABM

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™

Madison Logic | January 14, 2022

On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision. Amongst the vendors evaluated in the Report, Madison Logic’s ability to activate digital account-based marketing programs across ABM content syndication, ABM social via LinkedIn and ABM display advertising was unique as reported by clients. Its multi-channel digital approach towards ABM drives growth at organizations across the world. “Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. “Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle." Madison Logic enables growing middle-market companies and enterprises to leverage proprietary buyer intent signals to pinpoint and focus on their target accounts, activate data-driven programs across primary channels that revenue marketers rely on, and quantify the impact on business growth and pipeline opportunities. It recently announced the release of the ML Platform. It is a data-driven platform with multi-channel media activation, ML Insights, and account measurement platform. The data from these three independent signals provides global B2B marketers with a comprehensive view of companies demonstrating the highest purchase intent. The Gartner Report evaluates seven vendors offering account-based marketing platforms based on their completeness of vision and ability to execute. According to Gartner, the Reports are made after rigorous, fact-based research in specific markets. They offer an analysis of how providers fare in the market by considering growth and distinct differentiation. Providers are categorized into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The Critical Capabilities Report on which Madison Logic has got its highest score, gives in-depth insight into the product offerings of recognized members.

Read More

Events