If You Read One Article About Lead Nurturing Read this One

| November 18, 2016

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Welcome back readers to part 7 of our series which covers lead generation from the ground up, today we’ll be focusing on lead nurturing and the importance of this for overall cost reduction in your lead generation business. To grow and develop a successful lead generation platform lead nurturing should be an integral part of all successful marketing strategies; this applies especially when building relationships with potential clients across multiple media platforms. Timing. Add value and the sales will follow. Additional platforms. Step 1: Timing This question comes up time and time again; What is the perfect time to start lead nurturing?  You first need to take a look at some of the basics of your selling process, how much time is involved in the entire process?  As a general rule of thumb, the longer your sales process, should equate to increased wait times before sending out the next marketing material, the same rule applies to shorter sales funnels, the shorter the process, the sooner you should be marketing to the potential client. Most marketers will agree that a minimum wait time of about 7 days is a good marker; this means that you will not run the risk of emailing someone twice in one week as well as giving them the opportunity to digest this new information.

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BuzzShift

BuzzShift is a Dallas-based digital strategy agency that works with brands and agencies to develop and manage successful strategies for online growth. We use every tool in our digital arsenal to empower our clients to listen to their customers, drive leads, increase revenue opportunities, and monitor results with insightful and intelligent reporting models.

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