Inbound Marketing Systems Compared

| May 16, 2016

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Markethive Inbound Marketing is priced for the little gal/guy (free) as compared to other Inbound Platforms for medium to large businesses that cost around $72,000 per year on average. Unlike any of the other Inbound Marketing (automated marketing) platforms, Markethive is a vertical Social Network design for and by Entrepreneurs.

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Spotlight

PPG Industries

We work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets.

OTHER ARTICLES

Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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How to Leverage the Power of Marketing Automation for Your Demand Gen Operations

Article | March 11, 2020

One of the most significant shifts in demand generation is the move towards account-based marketing. Traditional marketers utilized a ‘one-to-many’ approach where tracts of messages were blasted to an extensive database. The age of personalization has now dawned on-demand generation. Marketers need to tailor their messages to suit personas and targeted accounts better. This form of marketing abandons the idea of fishing with a wide net. It instead promotes hunting for your biggest fish with spears. Marketers need automation tools to enhance their account-based marketing operations. Data shows demand generation automation can increase customer engagement by 68%. It will also strengthen timely communications and increase demand gen opportunities by 58%.

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Why account-based advertising is worth exploring in 2020

Article | February 13, 2020

How do you command attention from your preferred companies when the online world is awash with so much content that it’s easy to get lost in the crowd? In the past, creating good-quality articles and sharing them on social media might have been enough to drive buyers to your site. But this tactic is no longer sufficient if you want to stand out. With the advent of technology to accurately identify companies browsing online, the ability to place advertising in front of them has become possible. We call this approach account-based advertising (ABA). Not many organizations are taking advantage of it yet, but get ahead of the game and you could see significant growth in 2020.

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

Article | March 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are starting to see how ABM can improve revenue growth across the entire marketing cycle or product life cycle, not just at the top of the funnel where it’s most apparent. Followers of the SBI blog know that we’ve discussed the benefits and pitfalls of ABM for the last few years and that we believe it can drive tremendous results for revenue growth when planned, resourced, and executed correctly. For those unfamiliar with ABM, this short podcast with industry expert Sangram Vajre, “How to Implement and Utilize an ABM Program to Maximize Potential,” will provide an excellent background. And if you’re just getting started or want some structure on how you can go farther, we’ve developed this “ABM Approach Tool” to help you.

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Spotlight

PPG Industries

We work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $15.4 billion in 2018. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets.

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