Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

| May 29, 2017

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started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet.Fast forward to today. While the fundamental tenets of inbound marketing still ring true, many of the specific channels and methods prospects are using to find, evaluate, and purchase products are different than 10 years ago.

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Jacobs & Clevenger (J&C)

A lot of people would call us a marketing strategy company. Others a creative shop. Some might call us a place for digital innovation. Yet more would have you believe that a direct response powerhouse defines us best. The truth is that they’re all right. J&C is an independent creative communications firm, rooted in strategy, technologically empowered and fixated on developing great user experiences that enable customer decisions.

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Spotlight

Jacobs & Clevenger (J&C)

A lot of people would call us a marketing strategy company. Others a creative shop. Some might call us a place for digital innovation. Yet more would have you believe that a direct response powerhouse defines us best. The truth is that they’re all right. J&C is an independent creative communications firm, rooted in strategy, technologically empowered and fixated on developing great user experiences that enable customer decisions.

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