INCREASED MARKETING ENGAGEMENT BY 30% WITH TARGET ACCOUNTS

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Sidetrade launched their ABM program to reach and engage with their target accounts across all digital channels including email, social and retargeting. Azalead provided software and support to launch, optimize and automate their ABM program.

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SEO Master

SEO Leads provides all the tool and resources you need to succeed in your online business regardless of what industry you are operating in. Unlike most SEO companies that still use antiquated strategies, we keep abreast of all industry trends and make sure we thoroughly test new strategies on our own websites first for proof of success.

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ABM ACCOUNTS

Five Must-Try Software As A Service Growth Hacking Strategies

Article | May 30, 2021

Many businesses employ Software-as-a-Service (SaaS) for its flexibility and simplicity to fulfill their marketing requirements. Different types of SaaS marketing platforms help companies simplify their marketing needs. But growing a SaaS company isn’t easy. It is quite challenging because the industry is flooded with competition. Research had predicted very early on that 73% of the companies would turn all their apps into SaaS by 2021, making SaaS competition fiercer than ever. Marketeers eye for consumers’ already limited attention spans in B2B and B2C spaces.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Article | May 30, 2021

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

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How to Develop An ABM Strategy for Healthcare and Life Sciences

Article | May 30, 2021

Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy. That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings.

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5 Steps for Succeeding in Account-Based Marketing

Article | May 30, 2021

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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Spotlight

SEO Master

SEO Leads provides all the tool and resources you need to succeed in your online business regardless of what industry you are operating in. Unlike most SEO companies that still use antiquated strategies, we keep abreast of all industry trends and make sure we thoroughly test new strategies on our own websites first for proof of success.

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