Infographic: A Day in the Life of a Demand Gen Manager

| July 6, 2016

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The demand generation manager holds one of the most important positions on a B2B marketing team. In many ways, the success of the company depends on the demand gen manager’s ability to drive qualified leads through the sales pipeline.

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Blue Flame Thinking

We help Financial and Manufacturing brands in the B2B space solve their toughest marketing challenges. Let's get better, together. Change has always created opportunity, and while we don't have all the answers to tomorrows marketing challenges, we do know how to find them. We'll start by working backward from your goals to develop a strategy that works, integrating proven digital marketing tactics, classic storytelling, and a sustainable agency partnership. And then together we'll push things further than we have before because a new generation of on-demand, world-at-their-fingertips digital natives expect more from us today than they did yesterday.

OTHER ARTICLES

The Grizzly Bear Strategy: How to Align Your Demand Marketing and ABM Programs

Article | March 20, 2020

Some B2B marketers tell me they think account-based marketing (ABM) will eventually replace demand marketing. Some think ABM is just a new buzzword for the data-driven demand marketing they have always practiced. Others tell me that demand marketing and ABM are completely different strategies that should exist on their own within a company. To me, all of these different viewpoints are rooted in the fact that the B2B marketing ecosystem is in a state of rapid evolution and innovation and that’s fantastic for those of us in the B2B marketing profession!

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How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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Personalizing Account-Based Marketing: 7 Tactics

Article | April 13, 2020

Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account level, and technology helps us do it at scale. In this article, we uncover the best tactics you can implement in your ABM strategy to personalize your outreach for marketing, sales & service.

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ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

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Spotlight

Blue Flame Thinking

We help Financial and Manufacturing brands in the B2B space solve their toughest marketing challenges. Let's get better, together. Change has always created opportunity, and while we don't have all the answers to tomorrows marketing challenges, we do know how to find them. We'll start by working backward from your goals to develop a strategy that works, integrating proven digital marketing tactics, classic storytelling, and a sustainable agency partnership. And then together we'll push things further than we have before because a new generation of on-demand, world-at-their-fingertips digital natives expect more from us today than they did yesterday.

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